What volume do you actually control?
Your carrier should ask you this before quoting rates:
"What volume do you actually control?"
Here's what most shippers don't realize:
- FBA volume? You don't control that.
- 3PL-managed shipments? Often locked.
- Marketplace-fulfilled? Out of your hands.
I've seen brands claim 500K packages/year, but only 200K is actually addressable.
CTA: "What % is truly addressable? Drop your number."
38 Questions: Q1, Q3, Q4, Q6 | Score: 29/30