analytics-learning
Process YouTube analytics to extract actionable insights
When & Why to Use This Skill
The Analytics Learning skill automates the transformation of raw YouTube Studio data into strategic growth insights. It bridges the gap between data collection and content strategy by analyzing retention curves, engagement ratios, and session attributes to identify high-performing patterns and maintain a persistent knowledge base of actionable lessons.
Use Cases
- Content Strategy Optimization: Automatically compare new video performance against channel averages to determine if specific topics or themes (e.g., 'Healing' vs 'Educational') drive higher audience retention.
- Retention Curve Analysis: Identify specific timestamps where viewers drop off to diagnose issues with video intros, pacing, or transitions, allowing for data-driven script improvements.
- Creative Attribute Correlation: Track how variables like voice-over style, video duration, or background audio correlate with engagement metrics to find the 'winning formula' for your niche.
- Automated Knowledge Management: Build a structured 'lessons_learned.yaml' database that tracks the confidence level of various content hypotheses over time, ensuring continuous improvement across production cycles.
| name | Analytics Learning |
|---|---|
| tier | 4 |
| load_policy | conditional |
| description | Process YouTube analytics to extract actionable insights |
| version | 1.0.0 |
| parent_skill | growth-learning |
Analytics Learning Skill
Data-Driven Improvement
This skill processes YouTube Studio analytics to understand what works and improve future sessions.
Purpose
Extract actionable insights from performance data and update the knowledge base.
Command
/learn-analytics session-name
Input Data
User provides from YouTube Studio:
| Metric | Description |
|---|---|
| Views | Total view count |
| Watch Time | Total hours watched |
| Average View Duration | Mean watch time |
| Retention % | % of video watched |
| Likes / Dislikes | Engagement signals |
| Comments | Comment count |
| Shares | Social shares |
| Subscribers Gained | New subscriptions |
| Impressions | How often shown |
| CTR | Click-through rate |
Analysis Process
1. Benchmark Comparison
Compare session metrics to portfolio averages:
| Metric | This Session | Average | Verdict |
|---|---|---|---|
| Retention | 48% | 42% | Above average |
| Like Ratio | 6.2% | 5.8% | Slightly above |
| Comments | 24 | 18 | Above average |
2. Pattern Identification
Correlate session attributes with performance:
| Attribute | Correlation |
|---|---|
| Topic: Healing | +15% retention |
| Duration: 25 min | Optimal |
| Voice: Neural2-H | Consistent |
| Binaural: Theta | +8% engagement |
3. Insight Extraction
Generate specific, actionable findings:
- finding: "Healing topics achieve higher retention"
evidence: "62% vs 45% average across 5 sessions"
action: "Prioritize healing themes"
confidence: high
timestamp: "2025-01-15"
4. Knowledge Update
Store in knowledge/lessons_learned.yaml:
lessons:
- id: "LESSON-2025-001"
category: "content"
finding: "Healing topics achieve higher retention"
evidence: "62% vs 45% average across 5 sessions"
action: "Prioritize healing themes"
confidence: high
sessions_analyzed:
- "inner-child-healing"
- "heart-chakra-restore"
- "grief-release-theta"
date_discovered: "2025-01-15"
date_validated: null
Retention Analysis
Retention Curve Patterns
| Pattern | Meaning | Action |
|---|---|---|
| Steep initial drop | Poor hook/intro | Improve pre-talk |
| Drop at 5-7 min | Induction too slow | Tighten pacing |
| Steady through journey | Good engagement | Maintain approach |
| Drop at integration | Exit feels abrupt | Smooth emergence |
Target Retention by Section
| Section | Target Retention |
|---|---|
| Pre-Talk (0-3 min) | 90%+ |
| Induction (3-8 min) | 75%+ |
| Journey (8-22 min) | 55%+ |
| Integration (22-28 min) | 45%+ |
| Close (28-30 min) | 40%+ |
Engagement Analysis
Like Ratio Interpretation
| Like Ratio | Interpretation |
|---|---|
| >10% | Exceptional resonance |
| 6-10% | Strong positive response |
| 4-6% | Normal engagement |
| <4% | Review content quality |
Comment Analysis Signals
| Signal | Meaning |
|---|---|
| Emotional sharing | Deep impact |
| Questions | Interest but confusion |
| Requests | Unmet needs |
| Criticism | Quality issues |
Session Attribute Tracking
For each session, track:
session_attributes:
topic: "healing"
sub_topic: "inner_child"
duration: 25
depth_level: "Layer2"
voice_id: "en-US-Neural2-H"
binaural_target: "theta"
archetypes:
- "Guide"
- "Healer"
imagery_style: "eden_garden"
metrics:
views: 1250
watch_time_hours: 312
avg_view_duration: "14:58"
retention_percent: 48
likes: 78
dislikes: 2
comments: 24
shares: 12
subs_gained: 15
impressions: 8500
ctr: 14.7
Confidence Levels
| Level | Definition |
|---|---|
high |
5+ sessions, consistent pattern |
medium |
3-4 sessions, emerging pattern |
low |
1-2 sessions, hypothesis only |
Output
After analysis:
- Summary Report: Key findings with evidence
- Knowledge Update: New entries in
lessons_learned.yaml - Recommendations: Actions for next sessions
- Questions: Areas needing more data
Related Resources
- Skill:
tier4-growth/feedback-integration/(comment analysis) - Knowledge:
knowledge/lessons_learned.yaml - Knowledge:
knowledge/analytics_history/