analytics-learning

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Process YouTube analytics to extract actionable insights

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When & Why to Use This Skill

The Analytics Learning skill automates the transformation of raw YouTube Studio data into strategic growth insights. It bridges the gap between data collection and content strategy by analyzing retention curves, engagement ratios, and session attributes to identify high-performing patterns and maintain a persistent knowledge base of actionable lessons.

Use Cases

  • Content Strategy Optimization: Automatically compare new video performance against channel averages to determine if specific topics or themes (e.g., 'Healing' vs 'Educational') drive higher audience retention.
  • Retention Curve Analysis: Identify specific timestamps where viewers drop off to diagnose issues with video intros, pacing, or transitions, allowing for data-driven script improvements.
  • Creative Attribute Correlation: Track how variables like voice-over style, video duration, or background audio correlate with engagement metrics to find the 'winning formula' for your niche.
  • Automated Knowledge Management: Build a structured 'lessons_learned.yaml' database that tracks the confidence level of various content hypotheses over time, ensuring continuous improvement across production cycles.
nameAnalytics Learning
tier4
load_policyconditional
descriptionProcess YouTube analytics to extract actionable insights
version1.0.0
parent_skillgrowth-learning

Analytics Learning Skill

Data-Driven Improvement

This skill processes YouTube Studio analytics to understand what works and improve future sessions.


Purpose

Extract actionable insights from performance data and update the knowledge base.


Command

/learn-analytics session-name

Input Data

User provides from YouTube Studio:

Metric Description
Views Total view count
Watch Time Total hours watched
Average View Duration Mean watch time
Retention % % of video watched
Likes / Dislikes Engagement signals
Comments Comment count
Shares Social shares
Subscribers Gained New subscriptions
Impressions How often shown
CTR Click-through rate

Analysis Process

1. Benchmark Comparison

Compare session metrics to portfolio averages:

Metric This Session Average Verdict
Retention 48% 42% Above average
Like Ratio 6.2% 5.8% Slightly above
Comments 24 18 Above average

2. Pattern Identification

Correlate session attributes with performance:

Attribute Correlation
Topic: Healing +15% retention
Duration: 25 min Optimal
Voice: Neural2-H Consistent
Binaural: Theta +8% engagement

3. Insight Extraction

Generate specific, actionable findings:

- finding: "Healing topics achieve higher retention"
  evidence: "62% vs 45% average across 5 sessions"
  action: "Prioritize healing themes"
  confidence: high
  timestamp: "2025-01-15"

4. Knowledge Update

Store in knowledge/lessons_learned.yaml:

lessons:
  - id: "LESSON-2025-001"
    category: "content"
    finding: "Healing topics achieve higher retention"
    evidence: "62% vs 45% average across 5 sessions"
    action: "Prioritize healing themes"
    confidence: high
    sessions_analyzed:
      - "inner-child-healing"
      - "heart-chakra-restore"
      - "grief-release-theta"
    date_discovered: "2025-01-15"
    date_validated: null

Retention Analysis

Retention Curve Patterns

Pattern Meaning Action
Steep initial drop Poor hook/intro Improve pre-talk
Drop at 5-7 min Induction too slow Tighten pacing
Steady through journey Good engagement Maintain approach
Drop at integration Exit feels abrupt Smooth emergence

Target Retention by Section

Section Target Retention
Pre-Talk (0-3 min) 90%+
Induction (3-8 min) 75%+
Journey (8-22 min) 55%+
Integration (22-28 min) 45%+
Close (28-30 min) 40%+

Engagement Analysis

Like Ratio Interpretation

Like Ratio Interpretation
>10% Exceptional resonance
6-10% Strong positive response
4-6% Normal engagement
<4% Review content quality

Comment Analysis Signals

Signal Meaning
Emotional sharing Deep impact
Questions Interest but confusion
Requests Unmet needs
Criticism Quality issues

Session Attribute Tracking

For each session, track:

session_attributes:
  topic: "healing"
  sub_topic: "inner_child"
  duration: 25
  depth_level: "Layer2"
  voice_id: "en-US-Neural2-H"
  binaural_target: "theta"
  archetypes:
    - "Guide"
    - "Healer"
  imagery_style: "eden_garden"

metrics:
  views: 1250
  watch_time_hours: 312
  avg_view_duration: "14:58"
  retention_percent: 48
  likes: 78
  dislikes: 2
  comments: 24
  shares: 12
  subs_gained: 15
  impressions: 8500
  ctr: 14.7

Confidence Levels

Level Definition
high 5+ sessions, consistent pattern
medium 3-4 sessions, emerging pattern
low 1-2 sessions, hypothesis only

Output

After analysis:

  1. Summary Report: Key findings with evidence
  2. Knowledge Update: New entries in lessons_learned.yaml
  3. Recommendations: Actions for next sessions
  4. Questions: Areas needing more data

Related Resources

  • Skill: tier4-growth/feedback-integration/ (comment analysis)
  • Knowledge: knowledge/lessons_learned.yaml
  • Knowledge: knowledge/analytics_history/
analytics-learning – AI Agent Skills | Claude Skills