app-marketing-copy
Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.
When & Why to Use This Skill
This Claude skill streamlines the creation of high-impact app marketing collateral and store listings. It generates optimized metadata for the App Store and Google Play (ASO), including titles, descriptions, and keywords, while also providing marketing packs for ads, landing pages, and creative screenshot prompts to drive user acquisition and improve conversion rates.
Use Cases
- App Store Optimization (ASO): Generate and refresh iOS and Google Play metadata with automated character limit validation to improve search visibility and rankings.
- Marketing Campaign Creation: Produce cohesive sets of ad hooks, social media posts, and landing page copy based on core product value propositions and target audience insights.
- Visual Asset Direction: Create descriptive screenshot captions and text-to-image prompts for generating professional store backgrounds and promotional visuals.
- Product Positioning: Brainstorm and refine taglines, feature blurbs, and unique differentiators to establish a consistent and compelling brand voice across all digital platforms.
| name | app-marketing-copy |
|---|---|
| description | "Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation." |
App Marketing Copy
Quick start
- Ask for missing inputs (or infer from repo/product docs):
- App name + 1-sentence value prop
- Target user + primary job-to-be-done
- 3–7 key features + 1–3 differentiators
- Desired tone (and words to use/avoid)
- Platform(s): iOS App Store, Google Play, or both
- Screenshot count and theme (if needed)
- Confirm deliverables:
- Store listing (iOS, Google Play)
- Marketing pack (landing hero, feature blurbs, CTAs, ads)
- Screenshot pack (caption copy + image-generation prompts)
- Produce 2–3 variants per high-impact field, then recommend a “best pick” with 1-sentence rationale.
Intake template (ask, then proceed)
- Audience: who + what they want
- Problem: what’s hard today
- Outcome: what “success” looks like
- Differentiators: why this vs alternatives
- Proof: numbers, reviews, awards, press (if any)
- Constraints: claims to avoid, legal/compliance notes, pricing mention policy
- Locale(s): default to US English unless told otherwise
Outputs
iOS App Store listing
- Provide: App Name options, Subtitle options, Promotional Text, Keyword set, Full Description, “What’s New” (release notes).
- Enforce field limits; if unsure, open
references/app-store-metadata.mdor runscripts/check_app_store_limits.py.
Google Play listing
- Provide: Title options, Short Description options, Full Description, Feature bullets, Release notes.
- Enforce limits; see
references/app-store-metadata.mdorscripts/check_app_store_limits.py.
Marketing copy pack
- Provide: 5–10 taglines, 3 hero sections (headline + subhead + CTA), 6 feature blurbs (1–2 sentences), 10 micro-CTAs, 10 ad hooks (short), 5 social posts.
- Keep claims supportable; avoid “#1 / best” unless proven.
Screenshot pack (copy + prompts)
- Provide: 5–8 screenshot captions (2–5 words each) + optional sub-captions; include a narrative order (setup → value → proof → CTA).
- Provide: per-screenshot art direction + a prompt template for text-to-image generation (backgrounds/illustrations), tailored to the user’s tool.
- Use
references/screenshot-prompts.mdfor prompt patterns and negative prompts.
Quality checks (do before final)
- Character limits: validate with
scripts/check_app_store_limits.pyfor store fields. - Consistency: keep the same core value prop across title/subtitle/hero/screenshot 1.
- Compliance: avoid disallowed claims, competitor trademarks, and sensitive targeting; ask if regulated domain (health/finance/kids).
- Readability: short sentences, active voice, scannable bullets.
Included resources
references/app-store-metadata.md: field map + common limits + output skeletons.references/screenshot-prompts.md: prompt templates for backgrounds and promo visuals.scripts/check_app_store_limits.py: quick character-limit checker for iOS/Google Play fields (JSON in, table out).