brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
When & Why to Use This Skill
The Anthropic Brand Styling skill is a specialized tool designed to automate the application of official corporate identity standards to digital artifacts. By integrating Anthropic's specific color palette (including signature Dark, Light, and accent tones) and typography (Poppins and Lora), it ensures that presentations, documents, and visual assets maintain a consistent and professional brand look-and-feel. This skill streamlines the design process by automatically handling font fallbacks and color hierarchy, making it essential for maintaining visual integrity across company materials.
Use Cases
- Presentation Branding: Automatically apply Anthropic's official color schemes and font hierarchies to PowerPoint slides or visual decks to ensure they meet corporate design standards.
- Document Formatting: Standardize the visual identity of reports and internal documents by automatically styling headings and body text with the correct brand typography.
- Visual Asset Consistency: Ensure all generated shapes and accents within an artifact use the approved brand accent colors (Orange, Blue, and Green) to maintain a unified visual language.
- Design Quality Assurance: Use the skill as a post-processing step to verify and correct the styling of artifacts that must adhere to strict brand guidelines.
| name | brand-guidelines |
|---|---|
| description | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. |
| license | Complete terms in LICENSE.txt |
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems