december-pipeline-priming

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Strategic pipeline priming campaign for Q1 2026. Uses 38 Questions framework as thought leadership content and cold outreach hooks. Generates LinkedIn posts, Brand Scout-informed emails, and January follow-up sequences timed around GRI announcements. Triggers on "pipeline priming", "December outreach", "GRI campaign", "LinkedIn post", "cold email sequence", "January follow-up", "prime the pump", "discovery prep", or "GRI prep".

⭐1stars🔀0forks📁View on GitHub🕐Updated Jan 7, 2026
[Cold Outreach and Sequences]

When & Why to Use This Skill

This Claude skill automates a strategic pipeline priming campaign for Q1 2026, specifically designed for sales professionals in the logistics and shipping industry. By leveraging the '38 Questions' framework, it generates high-impact LinkedIn content, personalized cold emails, and strategic follow-up sequences timed around General Rate Increase (GRI) announcements. It enables users to establish thought leadership during the December 'seed-planting' phase to maximize conversions when market urgency peaks in January.

Use Cases

  • Generating a series of LinkedIn thought leadership posts focused on logistics topics like 'Volume Reality' or 'Contract Questions' to build authority.
  • Drafting personalized cold outreach emails by integrating Brand Scout data to engage prospects before the year-end peak.
  • Creating automated January follow-up sequences that reference December touchpoints to capitalize on GRI-driven market panic.
  • Preparing for high-stakes discovery calls by loading GRI 2026 intelligence and scoring call performance against a professional rubric.
  • Ensuring content quality through a mandatory LinkedIn pre-publish workflow that scores posts on hook strength and brand alignment.
namedecember-pipeline-priming
descriptionStrategic pipeline priming campaign for Q1 2026. Uses 38 Questions framework as thought leadership content and cold outreach hooks. Generates LinkedIn posts, Brand Scout-informed emails, and January follow-up sequences timed around GRI announcements. Triggers on "pipeline priming", "December outreach", "GRI campaign", "LinkedIn post", "cold email sequence", "January follow-up", "prime the pump", "discovery prep", or "GRI prep".

December Pipeline Priming Campaign

Strategic campaign to warm pipeline before January GRI hits. Plant seeds in December, harvest in January.

Campaign Philosophy

December Reality: Nobody switches carriers during peak. They're too busy.

The Play: Use 38 Questions as conversation starters that position you as the expert who asks the right questions BEFORE the rate increase panic.

Goal: When GRI hits January 21, your phone rings first.

Campaign Timeline

Dec 16-31: Plant seeds (LinkedIn + first touches)
Jan 1-20: Nurture (follow-ups referencing December touchpoints)
Jan 21+: Harvest (GRI panic drives urgency to warm pipeline)

Quick Commands

Generate LinkedIn post:

Generate a LinkedIn post using the December Pipeline Priming skill.
Topic: [Volume Reality / Contract Question / Peak Performance / Implementation Barriers / Zone Distribution]

Generate Brand Scout email:

Write a December priming email for [COMPANY] using their Brand Scout data:
[paste Brand Scout summary]

Generate January follow-up:

Write a January GRI follow-up for [COMPANY]. 
December touchpoint: [what you sent/posted]

Content Assets

  • Discovery Call Prep (GRI 2026) → references/discovery-call-prep-gri-2026.md ⭐ NEW
  • Performance Analytics → references/performance-analytics.md ⭐ NEW (calibrated benchmarks)
  • LinkedIn posts (6-post series) → references/linkedin-posts.md
  • Email templates (3-email December sequence) → references/email-templates.md
  • January follow-up sequence → references/january-followup.md
  • Full campaign calendar → references/campaign-calendar.md
  • Image prompts → references/image-prompts-firstmile.md

LinkedIn Pre-Publish Workflow (MANDATORY)

Before publishing ANY LinkedIn post:

  1. Load rubric: nate-jones-deliberate-practice/references/11-linkedin-content-rubric.md
  2. Load benchmarks: references/performance-analytics.md
  3. Score all 6 dimensions with quoted evidence:
    • Hook Strength
    • Insight Density
    • Visual Clarity
    • Brand Alignment
    • CTA Quality
    • 38Q Integration
  4. Verify score is 25+ (if 22-24, improve weakest dimension first)
  5. Check patterns:
    • Hook uses "Your [X] should..." or question format (NOT number-led)
    • CTA offers value exchange ("Drop X, I'll tell you Y")
    • Visual passes 2-second comprehension test
  6. Generate image prompt using references/image-prompts-firstmile.md
  7. Publish and track in campaign-assets/MASTER_CAMPAIGN_CHECKLIST.md

Post-publish (48-72 hours):

  1. Export LinkedIn PostAnalytics
  2. Update references/performance-analytics.md with new data
  3. Calculate rubric-to-performance correlation
  4. Extract learnings for future posts

DO NOT publish posts scoring <25 without revision.

2026 GRI Key Dates

Carrier GRI Effective Real Impact
UPS Dec 22, 2025 Captures peak at higher rates
DHL Jan 1, 2026 5-7% increase
FedEx Jan 6, 2026 Post-peak timing

Headline vs. Reality: 5.9% announced → 7-12% effective increase (surcharge stacking)

Integration Points

  • Brand Scout: Use intel to personalize email templates
  • CVM 38 Questions: Source framework for all content (full 38Q with GRI hooks in discovery prep)
  • Daily Sync: Check campaign progress in morning ritual
  • HubSpot: Track touches and responses
  • Practice Gym: Score discovery calls against Rubric 3 (see discovery prep)
  • GRI Intelligence: 60+ sources on 2026 rate increases in discovery prep

Discovery Prep Quick Command

Pre-call prep with GRI hooks:

Load the GRI 2026 Discovery Prep Sheet for my call with [COMPANY].

Post-call scoring:

Score my discovery call against the GRI 2026 prep sheet. Here's what I captured:
[paste notes]
december-pipeline-priming – AI Agent Skills | Claude Skills