discovery-sales-expert
Unified discovery and sales execution expert consolidating 38 Questions,CVM White Glove methodology, email patterns, and stage playbooks.Use when: discovery calls, pipeline execution, email drafting, stage transitionsTriggers on: "discovery call", "38 questions", "volume commitment", "white glove", "follow-up email", "proposal", "stage transition", "win-back", "implementation", "test-to-ramp", "GRI", "outreach"
When & Why to Use This Skill
The Discovery/Sales Expert is a comprehensive Claude skill designed to optimize the B2B sales lifecycle. It integrates the 38 Questions framework and CVM White Glove methodology to provide structured guidance for discovery calls, pipeline execution, and revenue realization. By utilizing specific decision rules and stage-based playbooks, it helps sales professionals maintain momentum, draft high-impact communications, and ensure successful implementation transitions.
Use Cases
- Conducting structured B2B discovery calls using the 38 Questions framework to ensure comprehensive lead qualification and scoring.
- Managing pipeline execution and stage transitions by applying rigorous IF-THEN decision rules for proposals and setup documentation.
- Drafting high-conversion sales emails and follow-ups using optimized communication patterns and 'Golden Email Rules'.
- Executing the 'White Glove' methodology during the implementation phase to prevent deal slippage and ensure volume commitments are met.
- Performing post-call learning captures and self-evaluations using practice rubrics to improve sales performance and identify red flags.
| name | discovery-sales-expert |
|---|---|
| description | | |
| Use when | discovery calls, pipeline execution, email drafting, stage transitions |
| Triggers on | "discovery call", "38 questions", "volume commitment", "white glove", |
Discovery/Sales Expert
Unified expert for B2B shipping sales discovery, pipeline execution, and revenue realization.
Quick Reference
| Framework | Purpose | When to Use |
|---|---|---|
| 38 Questions | Discovery structure | Every discovery call |
| CVM White Glove | Revenue realization | Stages 03-07 |
| YOU vs AI Mapping | Task delegation | Stage transitions |
| Email Patterns | Communication | Follow-ups, outreach |
| Practice Gym Rubrics | Self-evaluation | Post-call scoring |
Core Philosophy
"White Glove = You Don't Leave" - Sales stays shoulder-to-shoulder through implementation weeks 2-4, where deals "slide into the ditch" if not actively managed.
"AI drafts, YOU decide timing and personal touches." - AI handles research, drafts, templates. Human handles judgment, relationships, sending.
Decision Rules Summary
Stage Transition Rules
IF discovery complete AND all 38Q sections scored → Move to Rate Creation
IF rate card approved AND volume commitment verbal → Move to Proposal
IF proposal sent AND test framework agreed → Move to Setup Docs
IF implementation live AND week 2 performance good → Enforce ramp commitment
Response Selection Rules
IF no response after 3 days → Use 2-sentence soft check-in
IF no response after 7 days → Send unprompted value-add analysis
IF no response after 14 days → Decision point (push/pause/escalate)
IF won deal → Monthly business reviews, quarterly volume audits
IF lost deal → 90-day win-back sequence
White Glove Jump-In Rules
IF contradiction detected → "Let me jump in here to level-set..."
IF volume bait & switch → "Hold on, we agreed to [X]. What's changed?"
IF "start small and ramp" → Address root concern + offer support
IF customer avoiding volume discussion → Red flag, investigate
Reference Files
| File | Load When | Contents |
|---|---|---|
00-decision-rules.md |
Always | IF-THEN rules for all scenarios |
01-38-questions-framework.md |
Discovery calls | Full 38Q with scoring |
02-stage-playbook.md |
Stage transitions | Actions per stage |
03-email-templates.md |
Email drafting | Proven patterns |
04-you-vs-ai-mapping.md |
Task planning | M/AI split by stage |
05-known-failures.md |
Before actions | Mistakes to prevent |
Integration Points
Source Skills (Reference, don't duplicate)
.claude/skills/cvm-white-glove-sales-process/- CVM methodology.claude/skills/december-pipeline-priming/- GRI campaign.claude/skills/ai-native-workflow/- Swipe files, task mapping.claude/skills/nate-jones-deliberate-practice/- Practice rubrics.claude/brand_scout/- Research templates
Commands That Trigger This Expert
/brand-scout:scout [Company]- Lead research/create-followup- Draft follow-up email/meeting-summary- Post-call recap/update-deal- Stage transition/log-activity- Anchor breadcrumb
Stage Overview
| Stage | Name | Key Action | Critical Success Factor |
|---|---|---|---|
| 01 | Discovery Scheduled | Book call | Pre-call Brand Scout complete |
| 02 | Discovery Complete | Conduct 38Q call | All 5 sections scored |
| 03 | Rate Creation | Lock volume + pricing | Verbal commitment documented |
| 04 | Proposal Sent | Present + follow-up | Test framework agreed |
| 05 | Setup Docs | Pre-implementation | Alignment email sent |
| 06 | Implementation | White Glove execution | On every call, no contradictions |
| 07 | Closed Won | Continuous review | Monthly/quarterly audits |
| 08 | Closed Lost | Document + task | 90-day win-back scheduled |
Post-Call Learning Capture
After every discovery call, Claude MUST:
- Score against 38Q rubric (5 sections)
- Document red flags with mitigation strategies
- Identify missed sections for follow-up
- Update expertise.yaml if new pattern discovered
Golden Email Rules
| Do This | Not This |
|---|---|
| Specific time slots | "When are you free?" |
| "I need X to complete Y" | "Just checking in" |
| 2 sentences | 2 paragraphs |
| Post-meeting recap + action | Assume they remember |
| Easy yes/no question | Open-ended asks |
Red Flags to Watch
- Vague volume control answers (can't quantify addressable %)
- "Let's start small and ramp" without defined timeline
- Multiple decision-makers with unclear authority
- IT/integration team not involved in discovery
- No clear pain point driving change
- Customer avoiding volume commitment discussions
- Gap between test agreement and actual volume
- New stakeholders introducing different expectations
Success Metrics
| Metric | Target | Measurement |
|---|---|---|
| Discovery → Rate | 100% | Every complete discovery moves forward |
| Test-to-Ramp Conversion | >80% | Successful tests convert to full volume |
| Volume Variance | <15% | Actual vs committed at 90 days |
| Win-Back Success | >10% | Closed Lost that re-engage |
| Email Reply Rate | >30% | Follow-up emails get responses |