Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance.
When & Why to Use This Skill
This Claude skill streamlines the creation of high-impact LinkedIn content tailored for lead generation and thought leadership. It optimizes posts using a specific 'punchy' professional voice, enforces platform-specific formatting rules (such as hook length and character limits), and provides a strategic weekly rhythm to build authority and maximize audience engagement.
Use Cases
- Transforming long-form articles or internal idea drafts into concise, engaging LinkedIn posts.
- Planning a consistent weekly content calendar with themed posts for Tuesdays, Wednesdays, and Thursdays.
- Optimizing post hooks to ensure critical information appears before the 'See more' cutoff to increase click-through rates.
- Reviewing and editing existing social media drafts to align with LinkedIn-specific voice and formatting standards.
- Generating lead-gen focused content that balances professional authority with personal storytelling.
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| description | Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance. |
LinkedIn Skill
Create punchy, engaging LinkedIn posts that drive leads and build authority.
When to Use
- Creating LinkedIn projections from canonical idea drafts
- Reviewing or editing LinkedIn posts
- Planning weekly LinkedIn content (Tue/Wed/Thu)
- Checking post length and format
Quick Reference
Target length: 1,200-1,800 characters (not words!)
Hook: Under 140 characters (before "See more")
Weekly rhythm:
- Tuesday: Framework or template
- Wednesday: Industry take or observation
- Thursday: Personal lesson or behind-the-scenes
Context Files
context/voice.md- LinkedIn-specific voice (punchier than blog)context/format.md- Length limits, hooks, structurecontext/rhythm.md- Weekly posting schedule
Brand Reference
See docs/brand-guide.md for visual guidelines when creating graphics or carousel images.
Templates
templates/post.md- LinkedIn post template