linkedin-post-creator
Creates high-engagement LinkedIn posts optimized for algorithm reach and audience engagement.This skill should be used when users want to write LinkedIn posts, create content for personal branding,share technical insights, promote business/products, or craft career-related content. Handles hook writing,formatting, CTAs, and provides engagement optimization tips.
When & Why to Use This Skill
The LinkedIn Post Creator is a specialized Claude skill designed to generate high-impact, algorithm-friendly content tailored for professional networking. It streamlines the content creation process by utilizing proven psychological hooks, mobile-first formatting, and strategic Calls-to-Action (CTAs) to maximize organic reach and audience engagement for personal brands and businesses.
Use Cases
- Personal Branding: Transform career milestones and personal experiences into compelling 'Story' format posts that build authority and relatability.
- Thought Leadership: Convert complex technical insights or industry trends into digestible 'List' or 'Insight' formats optimized for professional consumption.
- Algorithm Optimization: Refine content drafts to align with LinkedIn's reach criteria, including optimal character counts, hashtag usage, and link placement strategies.
- Engagement Campaigns: Craft 'Contrarian' or 'Question' based hooks specifically designed to spark comments and drive meaningful professional discussions.
- Business Promotion: Create 'Value-first' promotional content that highlights products or services through soft-sell techniques and effective CTAs.
| name | linkedin-post-creator |
|---|---|
| description | | |
LinkedIn Post Creator
Create viral-worthy LinkedIn posts with proven engagement patterns.
Before Creating Post
| Gather | From |
|---|---|
| Topic/message | User's request |
| Target audience | Ask if unclear |
| Post type | Detect from context or ask |
| Tone preference | Professional, Conversational, Educational |
Post Creation Workflow
1. Clarify → 2. Hook → 3. Body → 4. CTA → 5. Format → 6. Optimize
Step 1: Clarify Requirements
Ask user (if not clear):
- What's the main message/insight?
- Who's the target audience?
- Any specific goal? (engagement, leads, awareness)
Step 2: Write the Hook (CRITICAL)
First 2 lines decide if people click "see more". See references/hooks-library.md.
Hook Formulas:
| Type | Formula | Example |
|---|---|---|
| Contrarian | "Unpopular opinion: [statement]" | "Unpopular opinion: Your resume doesn't matter." |
| Story | "[Failure/Success] + Number" | "I failed 47 interviews before landing Google." |
| Question | "Why do [audience] struggle with [problem]?" | "Why do developers mass fail system design?" |
| List | "[Number] things [outcome]" | "5 habits that 10x'd my productivity" |
| Bold claim | "[Surprising statement]" | "Your LinkedIn profile is losing you jobs." |
Step 3: Write Body
Structure (choose based on content):
Story Format:
[Hook]
[Setup - 2 lines]
[Conflict/Challenge - 2-3 lines]
[Resolution - 2 lines]
[Lesson - 1-2 lines]
[CTA]
List Format:
[Hook]
Here's what I learned:
1. [Point] - [Brief explanation]
2. [Point] - [Brief explanation]
3. [Point] - [Brief explanation]
[Takeaway]
[CTA]
Insight Format:
[Hook]
[Context - why this matters]
[The insight/framework]
[How to apply it]
[CTA]
Step 4: Add Call-to-Action
End with engagement driver. See references/hooks-library.md#ctas.
CTA Types:
| Goal | CTA Example |
|---|---|
| Comments | "What's your experience with this?" |
| Shares | "Share if this resonated." |
| Follows | "Follow for more [topic] insights." |
| Saves | "Save this for later." |
| DMs | "DM me [keyword] for [resource]." |
Step 5: Format for Readability
See references/formatting-guide.md for complete rules.
Key Rules:
- Short sentences (max 12 words)
- One idea per line
- Lots of white space
- Use → • 1. for lists
- NO walls of text
Step 6: Optimize for Algorithm
See references/algorithm-hacks.md for full details.
Quick Checklist:
- Hook is compelling (first 2 lines)
- No external links in post body
- Ends with question/CTA
- 1200-1500 characters ideal
- 0-3 hashtags max (or none)
- Easy to read on mobile
Post Types
| Type | Key Elements | Reference |
|---|---|---|
| Personal Story | Vulnerability, lesson, relatability | post-templates.md#story |
| Technical/Tutorial | Steps, code blocks, practical value | post-templates.md#technical |
| Career Advice | Experience-based, actionable tips | post-templates.md#career |
| Business/Promo | Value-first, soft sell, social proof | post-templates.md#business |
| Engagement Bait | Polls, questions, debates | post-templates.md#engagement |
Output Format
When creating a post, provide:
## Your LinkedIn Post
[The formatted post ready to copy-paste]
---
**Optimization Tips:**
- Best posting time: [recommendation]
- Suggested hashtags: [if any]
- First comment strategy: [if link needed]
- Expected engagement: [based on type]
What NOT to Do
- No external links in post body (kills reach 50%)
- No more than 3 hashtags
- No generic motivation quotes
- No walls of text
- No asking for likes directly
- No tagging random people
Reference Files
| File | Content |
|---|---|
references/hooks-library.md |
50+ hook templates, CTA examples |
references/algorithm-hacks.md |
LinkedIn algorithm secrets, timing, reach |
references/formatting-guide.md |
Mobile-first formatting rules |
references/post-templates.md |
Complete templates for each post type |