outbound-plays
Use to craft channel-specific outreach sequences that tie directly to detected intent signals.
When & Why to Use This Skill
The Outbound Plays skill empowers sales and marketing teams to architect highly personalized, multi-channel outreach sequences triggered by real-time intent signals. By aligning messaging with specific buying triggers and persona-specific value propositions, this tool optimizes SDR and AE campaigns to ensure every touchpoint is relevant and timely, significantly increasing engagement and pipeline conversion.
Use Cases
- Intent-Driven SDR Campaigns: Launch targeted outreach sequences automatically when specific topics or product usage events are detected, ensuring immediate relevance.
- Multi-Channel Sales Orchestration: Coordinate synchronized communication waves across email, phone, and social media based on the freshness of buying signals.
- Persona-Specific Messaging Customization: Define unique copy blocks and value propositions for different stakeholders (e.g., Executives vs. Managers) within the same outreach play.
- Trigger-to-Play Mapping: Create a structured matrix that matches specific market signals to the most effective outreach archetype and supporting assets.
| name | outbound-plays |
|---|---|
| description | Use to craft channel-specific outreach sequences that tie directly to |
Signal-Aligned Outbound Plays Skill
When to Use
- Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
- Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
- Ensuring messaging references the exact signals that activated the play.
Framework
- Trigger Mapping – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
- Persona Customization – define copy blocks, value props, and proof points per persona activated by the signal.
- Channel Sequencing – outline cadence (email → call → social) with timing guidelines based on signal freshness.
- Measurement Plan – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
- Escalation Paths – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.
Templates
- Trigger-to-play matrix (signal, persona, playbook, assets needed).
- Outreach sequence script referencing signal language and talk tracks.
- Retro doc capturing performance vs control cohorts.
Tips
- Reference the exact topic or behavior detected in the first touch to prove relevance.
- Pair with
suppression-logicto avoid conflicting outreach when customer success or support is active. - Refresh playbooks quarterly to align with evolving product stories and personas.