qa-gates
Use before launching sequences to validate content, data, compliance, and monitoring.
When & Why to Use This Skill
The Email QA Gates skill is a specialized validation framework designed to ensure the technical and functional integrity of marketing sequences before they go live. It provides a structured approach to auditing content personalization, data routing, regulatory compliance, and tracking accuracy, significantly reducing the risk of campaign errors and improving deliverability and engagement rates.
Use Cases
- Pre-Launch Sequence Validation: Systematically verify that all personalization tokens, dynamic content fallbacks, and tracking links are functioning correctly before activating lifecycle or nurture programs.
- Regulatory Compliance & Governance: Automatically audit emails for mandatory footer language, preference center links, and regional routing requirements to ensure adherence to GDPR, CAN-SPAM, and other privacy laws.
- Data Integrity & CRM Syncing: Validate complex trigger logic, smart list filters, and CRM field mapping to ensure leads are correctly routed and suppression lists are properly applied.
- Deliverability & Infrastructure Monitoring: Coordinate with deliverability operations to confirm authentication protocols and set up alert thresholds for monitoring campaign health post-launch.
- Post-Incident Regression Testing: Use the QA framework during post-mortem reviews to implement permanent fixes and ensure that previous errors do not recur in future sequence updates.
| name | qa-gates |
|---|---|
| description | Use before launching sequences to validate content, data, compliance, |
Email QA Gates Skill
When to Use
- Prior to activating new nurture or lifecycle programs.
- After major changes to segmentation, personalization tokens, or deliverability settings.
- During post-incident reviews to ensure fixes remain in place.
Framework
- Content & Personalization – placeholders resolved, links tracked, dynamic content fallback tested.
- Data & Routing – trigger logic, smart lists, suppression rules, CRM fields synced.
- Compliance – footer language, preference center links, consent status, regional routing.
- Tracking & Analytics – UTM/tagging consistency, BI/warehouse pipes, alert webhooks.
- Monitoring Hooks – dashboards referenced, alert thresholds set, rollback plan documented.
Templates
- QA runbook with owner, status, evidence links for each checklist item.
- Proofing matrix (persona × email × device × ISP) for screenshot validation.
- Launch readiness form requiring sign-off from marketing, ops, legal, and RevOps.
Tips
- Pair with
deliverability-opsto confirm authentication and inbox monitoring. - Automate regression tests via API where possible (token validation, link health).
- Store QA evidence (screenshots, logs) alongside sequence assets for audits.