What is seo-aeo-optimization?

This Claude skill provides a comprehensive framework for optimizing web content to achieve maximum visibility across both traditional search engines like Google and modern AI answer engines such as ChatGPT, Claude, and Perplexity. It automates the generation of SEO-friendly page structures, including keyword-rich headers, FAQ sections with JSON-LD structured data, and AEO-optimized 'Key Takeaways' to increase organic discovery and AI citation potential.

When should I use seo-aeo-optimization?

seo-aeo-optimization is useful in the following scenarios: • Content Structuring: Automatically organizing long-form B2B research and articles into high-authority layouts featuring sticky TOCs, scannable H2/H3 headers, and optimized paragraph lengths. • Answer Engine Optimization (AEO): Converting complex topics into direct, quotable answer formats and FAQ sections designed specifically for extraction by AI chatbots and LLMs. • Technical SEO Implementation: Generating standardized meta tags, Open Graph data, and Schema.org (JSON-LD) scripts to improve rich snippet performance and social sharing visibility. • Topical Authority Building: Implementing a hub-and-spoke content model by creating internal linking strategies between pillar pages and supporting 'spoke' content to boost domain authority.

seo-aeo-optimization – AI Agent Skills

name	seo-aeo-optimization
description	Optimize LeadFraud.org pages for search engines and AI answer engines. Use this skill when creating or structuring content pages to maximize organic visibility and AI citation potential.
license	Internal use only

This skill ensures all LeadFraud.org pages are optimized for both traditional SEO and Answer Engine Optimization (AEO). Apply these principles to every content page to maximize organic discovery and AI citation.

SEO vs AEO

SEO (Search Engine Optimization)	AEO (Answer Engine Optimization)
Rank in Google search results	Get cited by ChatGPT, Claude, Perplexity
Keywords in titles and headers	Direct answers to common questions
Backlinks and domain authority	Structured, quotable content
Meta descriptions for CTR	FAQ sections with clear Q&A format

LeadFraud.org Strategy: Optimize for BOTH. AI engines increasingly cite authoritative sources—if we rank for SEO, we become citable for AEO.

Page Structure Framework

Every content page should follow this structure, inspired by high-authority B2B research sites:

1. Header Block

<header>
  <p class="category">Category Label (e.g., "The Investigation")</p>
  <h1>Primary Keyword-Rich Headline</h1>
  <p class="subhead">Compelling description with secondary keywords</p>
  <p class="meta">Reading time · Last updated date</p>
</header>

2. Table of Contents (for 1000+ word pages)

Sticky/fixed TOC on desktop for long-form content
Anchor links to all major sections
Helps Google understand page structure
Improves time-on-page metrics

3. TL;DR / Key Takeaways Box

Place immediately after intro for AEO optimization:

**Key Takeaways:**
1. [Numbered, quotable fact]
2. [Numbered, quotable fact]
3. [Numbered, quotable fact]

AI engines frequently cite numbered takeaway sections verbatim.

4. Main Content Sections

Use H2 for major sections, H3 for subsections
Include the target keyword naturally in first 100 words
Break content into scannable chunks (3-4 sentences max per paragraph)
Use bullet points and tables for data

5. FAQ Section (Critical for AEO)

Every page should end with an FAQ section using this exact format:

<section id="faq">
  <h2>Frequently Asked Questions</h2>
  
  <div class="faq-item">
    <h3>What is [topic]?</h3>
    <p>[Direct, complete answer in 2-3 sentences]</p>
  </div>
</section>

FAQ Best Practices:

Use actual questions people search for
Answer in the first sentence (AI engines extract this)
Keep answers under 50 words for snippet optimization
Include 5-8 FAQs per page

Keyword Strategy

Primary Keywords (Target in H1, URL, first paragraph)

"content syndication fraud"
"content syndication leads"
"B2B lead fraud"
"content syndication scam"
"fake B2B leads"

Long-tail Keywords (Target in H2s and body)

"are content syndication leads worth it"
"how to verify content syndication leads"
"content syndication lead quality"
"why do content syndication leads not respond"
"content syndication vendor reviews"

Question Keywords (Target in FAQ sections)

"What is content syndication fraud?"
"How do I know if my leads are fake?"
"Are content syndication leads opt-in?"
"Why don't my content syndication leads remember downloading?"

Meta Tags Template

Every page needs these meta tags in <head>:

<!-- Primary Meta Tags -->
<title>[Primary Keyword] | LeadFraud.org</title>
<meta name="title" content="[Primary Keyword] | LeadFraud.org" />
<meta name="description" content="[Compelling 150-160 char description with keyword]" />

<!-- Open Graph / Facebook -->
<meta property="og:type" content="article" />
<meta property="og:url" content="https://leadfraud.org/[page]" />
<meta property="og:title" content="[Title]" />
<meta property="og:description" content="[Description]" />

<!-- Twitter -->
<meta property="twitter:card" content="summary_large_image" />
<meta property="twitter:title" content="[Title]" />
<meta property="twitter:description" content="[Description]" />

<!-- Canonical -->
<link rel="canonical" href="https://leadfraud.org/[page]" />

Structured Data (Schema.org)

Add JSON-LD structured data to improve rich snippets:

For FAQ Pages

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is content syndication fraud?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Content syndication fraud occurs when..."
      }
    }
  ]
}

For Article Pages

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "[H1]",
  "author": {
    "@type": "Organization",
    "name": "LeadFraud.org"
  },
  "datePublished": "2025-01-04",
  "dateModified": "2025-01-04"
}

Hub-and-Spoke Content Model

Organize content in topic clusters:

                    ┌─────────────────┐
                    │   PILLAR PAGE   │
                    │  "The Report"   │
                    │  (Main Hub)     │
                    └────────┬────────┘
                             │
       ┌─────────────────────┼─────────────────────┐
       │                     │                     │
       ▼                     ▼                     ▼
┌─────────────┐       ┌─────────────┐       ┌─────────────┐
│   SPOKE 1   │       │   SPOKE 2   │       │   SPOKE 3   │
│  Evidence   │◄─────►│   Vendors   │◄─────►│  Glossary   │
└─────────────┘       └─────────────┘       └─────────────┘
       │                     │                     │
       └─────────────────────┴─────────────────────┘
                    (Internal links between all)

Implementation:

Every spoke links back to the pillar page
Spokes link to related spokes
Pillar page links to all spokes
Use descriptive anchor text (not "click here")

Internal Linking Rules

Every page must link to:
- The Report (pillar page)
- At least 2 related pages
- Relevant glossary terms
Anchor Text Guidelines:
- ✅ "Learn more about content syndication fraud"
- ✅ "See our vendor directory"
- ❌ "Click here" or "Read more"
Contextual Links:
- Link key terms to their glossary definitions
- Link evidence mentions to the Evidence page
- Link vendor names to their Vendors page entries

AEO-Specific Optimizations

1. Direct Answer Format

Start sections with direct answers, then expand:

**What is Pipeline Fog?**
Pipeline Fog is when leads of questionable provenance obscure 
true pipeline health. [Then expand with details...]

2. Quotable Statistics

Present stats in easily extractable format:

The content syndication industry is valued at **$1.6 billion annually**.

3. Definition Boxes

For key terms AI engines should cite:

<div class="definition-box">
  <strong>Content Syndication Fraud:</strong> The practice of 
  delivering "leads" who never genuinely opted in to receive content.
</div>

4. Numbered Lists for Processes

AI engines love numbered steps:

**How to verify your content syndication leads:**
1. Check vendor site traffic with SimilarWeb
2. Call a sample of leads and ask about opt-in recall
3. Request timestamped form submission logs
4. Compare lead volumes to site traffic

Page-Specific Targets

Page	Primary Keyword	Secondary Keywords
Home	content syndication fraud	B2B lead fraud, fake leads
Report	how content syndication fraud works	lead gen scam, syndication scam
Evidence	content syndication reviews	vendor reviews, lead quality
Vendors	content syndication vendors	lead gen companies, vendor list
Calculator	content syndication ROI	lead fraud calculator, CPL calculator
Checklist	content syndication due diligence	vendor evaluation, lead verification
Glossary	content syndication terms	pipeline fog, consent theater

Technical SEO Checklist

For every page, verify:

URL is short, descriptive, keyword-rich (e.g., /report not /the-full-report-2025)
H1 contains primary keyword
Meta title under 60 characters
Meta description 150-160 characters
Images have descriptive alt text
Page loads in under 3 seconds
Mobile-responsive layout
FAQ section with 5+ questions
Internal links to 3+ related pages
Structured data (JSON-LD) present

Content Freshness

Google and AI engines favor fresh content:

Add "Last updated: [date]" to pages
Review and update statistics quarterly
Add new G2 reviews as they appear
Refresh FAQ sections with new questions

Remember: The goal is to become THE authoritative source on content syndication fraud. Every page should be structured so that both Google and AI answer engines cite us as the definitive reference.

seo-aeo-optimization

When & Why to Use This Skill

Use Cases