What is social-media?

This Claude skill provides a comprehensive social media strategy framework specifically designed for developers and DevRel professionals. It automates the creation of high-impact content for Twitter/X, LinkedIn, and other community platforms, ensuring technical content is engaging, well-formatted, and optimized for growth through platform-specific best practices and data-driven metrics.

When should I use social-media?

social-media is useful in the following scenarios: • Generating viral-ready Twitter/X threads from complex technical topics using proven hook-and-summary formulas. • Crafting authoritative LinkedIn posts that translate technical expertise into professional industry insights and personal stories. • Developing a consistent weekly content calendar across multiple platforms to maintain a steady developer community presence. • Optimizing social media engagement by applying platform-specific formatting, such as code screenshots, bullet points, and strategic CTAs. • Monitoring performance and implementing recovery strategies for low-reach posts using built-in observability and retry patterns.

name	social-media
description	Social media strategy for developers including Twitter/X, LinkedIn, and community platforms
sasmp_version	"1.4.0"
version	"2.0.0"
updated	"2025-01"
bonded_agent	03-content-creator
bond_type	SECONDARY_BOND

Social Media for DevRel

Build developer-focused social media presence that drives engagement and community growth.

Skill Contract

Parameters

parameters:
  required:
    - platform: enum[twitter, linkedin, youtube, reddit, discord]
    - content_type: enum[post, thread, video, story]
  optional:
    - topic: string
    - campaign: string

Output

output:
  content:
    text: string
    hashtags: array[string]
    media_specs: object
    scheduling: datetime

Platform Strategy

Platform	Audience	Content Type
Twitter/X	Developers, tech	Quick tips, threads
LinkedIn	Professionals	Long-form, career
YouTube	Learners	Tutorials, deep dives
Reddit	Communities	Discussions, Q&A
Discord	Real-time	Support, community

Twitter/X Best Practices

Thread Formula

Tweet 1: Hook (problem/question)
Tweet 2-5: Main content (tips/steps)
Tweet 6: Summary + CTA

Engagement Tips

Post when audience is active (9-11 AM, 7-9 PM)
Use code screenshots (not plain text)
Ask questions to drive replies
Quote tweet with commentary
Engage with replies quickly

LinkedIn Strategy

Post Types

Personal stories - Lessons learned
Industry insights - Trends and opinions
How-to content - Actionable tips
Announcements - News and updates

Formatting

Strong opening line (hook)

Short paragraphs.
Use line breaks liberally.

• Bullet points work well
• Easy to scan

End with question or CTA

#relevanthashtags (3-5 max)

Content Calendar

Day	Platform	Content
Mon	Twitter	Weekly thread
Tue	LinkedIn	Industry insight
Wed	Twitter	Quick tip
Thu	LinkedIn	Personal story
Fri	Twitter	Fun/community

Retry Logic

retry_patterns:
  low_engagement:
    strategy: "Adjust timing, improve hook"

  algorithm_change:
    strategy: "Adapt content format"

  negative_feedback:
    strategy: "Address directly, learn"

Failure Modes & Recovery

Failure Mode	Detection	Recovery
Low reach	<avg impressions	Boost with engagement
Negative response	Comments	Address, apologize if needed
Account issues	Restricted	Contact support

Debug Checklist

□ Content aligned with platform?
□ Optimal posting time?
□ Hashtags relevant?
□ Media formatted correctly?
□ Links working?
□ CTA clear?

Test Template

test_social_media:
  unit_tests:
    - test_content_format:
        assert: "Meets platform specs"
    - test_links_work:
        assert: "All links resolve"

  integration_tests:
    - test_engagement:
        assert: "Above baseline rate"

Metrics to Track

Follower growth rate
Engagement rate (likes + comments / followers)
Click-through rate
Share/retweet ratio
Profile visits

Observability

metrics:
  - posts_published: integer
  - engagement_rate: float
  - follower_growth: integer
  - reach: integer

See assets/ for content templates.

social-media

When & Why to Use This Skill

Use Cases