social-media-generator
This skill should be used when the user requests social media content creation for Twitter, Instagram, LinkedIn, or Facebook. It generates platform-optimized posts and saves them in an organized folder structure with meaningful filenames based on event details.
When & Why to Use This Skill
This Claude skill automates the creation of platform-optimized social media content for Twitter, Instagram, LinkedIn, and Facebook. It streamlines the marketing workflow by generating tailored posts based on specific event details, ensuring adherence to platform-specific character limits, hashtag strategies, and professional formatting while maintaining an organized file structure for easy management.
Use Cases
- Multi-Platform Product Launches: Generate a coordinated suite of announcements for a new product across all major social channels simultaneously, ensuring the message is tailored to each specific audience.
- Event Promotion and Scheduling: Create time-stamped posts for webinars, conferences, or live events with automated formatting for dates, times, and platform-specific engagement hooks.
- Content Archiving and Organization: Automatically save generated social media drafts into a structured directory system (e.g., social-media/linkedin/) with standardized filenames for better team collaboration and future reference.
- Brand Voice Consistency: Utilize pre-defined templates to ensure that every post, whether a punchy tweet or a professional LinkedIn update, maintains a consistent brand tone and effective call-to-action.
| name | social-media-generator |
|---|---|
| description | This skill should be used when the user requests social media content creation for Twitter, Instagram, LinkedIn, or Facebook. It generates platform-optimized posts and saves them in an organized folder structure with meaningful filenames based on event details. |
Social Media Generator
Overview
This skill enables creation of platform-optimized social media content for Twitter, Instagram, LinkedIn, and Facebook. It automatically generates posts tailored to each platform's best practices and saves them in an organized directory structure.
When to Use This Skill
Use this skill when the user requests:
- Creation of social media posts for multiple platforms
- Content generation for specific events, announcements, or campaigns
- Platform-specific content optimization
- Organized storage of social media content
Core Workflow
Step 1: Gather Information
Collect the following details from the user (ask if not provided):
- Event/content name
- Date and time (format: DD-MM-YYYY-HHMM)
- Main message or announcement
- Target audience
- Key details to include
- Call-to-action
- Any specific hashtags or mentions
- Brand voice/tone preferences
Step 2: Generate Platform-Specific Content
Create content for each platform using the templates in assets/:
Twitter (assets/twitter_template.md)
- Keep under 280 characters
- Concise and punchy
- 1-3 relevant hashtags
- Clear call-to-action
- Consider emojis for engagement
Instagram (assets/instagram_template.md)
- Engaging caption with hook in first line
- More detailed description
- 5-15 relevant hashtags
- Visual-focused messaging
- Line breaks for readability
- Encourage engagement
LinkedIn (assets/linkedin_template.md)
- Professional and informative tone
- Value-driven content
- Industry insights or takeaways
- 3-5 professional hashtags
- Bullet points for key information
- Discussion-prompting questions
Facebook (assets/facebook_template.md)
- Conversational and engaging
- Keep concise (under 250 chars for best engagement)
- 2-3 relevant hashtags
- Visual-focused
- Encourage comments and shares
- Include event details if applicable
Step 3: Create Organized File Structure
Create the following directory structure in the project:
social-media/
├── twitter/
│ └── event-name-DD-MM-YYYY-HHMM.md
├── instagram/
│ └── event-name-DD-MM-YYYY-HHMM.md
├── linkedin/
│ └── event-name-DD-MM-YYYY-HHMM.md
└── facebook/
└── event-name-DD-MM-YYYY-HHMM.md
Filename Format: event-name-DD-MM-YYYY-HHMM.md
- Use lowercase with hyphens for spaces
- Include date in format: day-month-year-time
- Example:
product-launch-15-03-2025-1400.md
Step 4: Write Content to Files
For each platform:
- Generate platform-optimized content based on the templates
- Create the platform-specific subdirectory if it doesn't exist
- Write the content to the appropriately named markdown file
- Include metadata at the bottom (platform, date, character count)
Step 5: Review and Confirm
After generating all posts:
- Provide a summary of created files
- Highlight key points for each platform
- Note any character count warnings
- Offer to make revisions if needed
Content Optimization Guidelines
Character Limits
- Twitter: 280 characters
- Instagram: 2,200 characters (but concise is better)
- LinkedIn: 3,000 characters
- Facebook: Unlimited (but under 250 for best engagement)
Hashtag Strategy
- Twitter: 1-3 focused hashtags
- Instagram: 5-15 relevant hashtags
- LinkedIn: 3-5 professional hashtags
- Facebook: 2-3 hashtags
Tone Adaptation
- Twitter: Casual, conversational, timely
- Instagram: Visual-first, engaging, lifestyle-focused
- LinkedIn: Professional, insightful, value-driven
- Facebook: Friendly, community-focused, conversational
Call-to-Action Best Practices
- Make it clear and specific
- Use action verbs
- Create urgency when appropriate
- Match platform conventions
Example Usage
User Request: "Create social media posts for our product launch event on March 15, 2025 at 2 PM. The product is an AI-powered productivity tool called TaskFlow."
Execution:
- Gather additional details (key features, target audience, website link)
- Generate four platform-specific posts
- Create directory structure:
social-media/twitter/,social-media/instagram/, etc. - Write files:
taskflow-launch-15-03-2025-1400.mdin each platform folder - Provide summary with file locations and key points
Assets
This skill includes template files in the assets/ directory:
twitter_template.md- Twitter post structure and best practicesinstagram_template.md- Instagram caption format and guidelineslinkedin_template.md- LinkedIn post structure and professional tone guidefacebook_template.md- Facebook post format and engagement tips
These templates serve as reference for platform-specific requirements and best practices when generating content.