social-selling
Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
When & Why to Use This Skill
The Social Selling skill is a comprehensive framework designed to help sales professionals and SDRs transition from cold outreach to warm, insight-driven conversations. By leveraging platforms like LinkedIn and niche professional communities, this skill provides a structured 'Engagement Ladder' to monitor prospect activity, deliver value-first interactions, and convert social engagement into qualified meetings. It focuses on building trust through social proof and timely, relevant communication rather than generic pitching.
Use Cases
- LinkedIn Prospecting: Systematically engage with target prospects by monitoring their posts and providing high-value comments to build rapport before sending a DM.
- Warm Entry Outreach: Replace cold emails with warmer social touches by using mutual connections, recent company news, or job changes as context for starting conversations.
- Account-Based Marketing (ABM): Execute multi-week nurturing sequences for high-value accounts using a mix of public interactions and private value-drops to stay top-of-mind.
- Community Engagement: Identify and participate in niche industry communities to establish authority and identify potential leads based on their specific pain points and discussions.
- Lead Conversion: Effectively move 'hot' social threads into formal email or call discovery phases by using proven DM scripts and call-to-value offers.
| name | social-selling |
|---|---|
| description | Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings. |
Social Selling Skill
When to Use
- Prospect is active on LinkedIn, X, or niche communities.
- Outreach needs warmer entry points than cold email.
- SDRs must nurture accounts over weeks via digital touchpoints.
- Need to convert marketing engagement (webinars, posts) into conversations.
Framework
- Core Principles – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
- Engagement Ladder – monitor > micro-engage > value drops > DM > follow-through into email/call.
- Signal Tracking – monitor posts, job changes, events, and mutual connections for context.
- Cadence Planning – mix comments, shares, and DMs each week per target account.
- Measurement – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.
Templates
- DM Scripts: See
references/engagement_playbook.mdfor scripts and signal tracking. - Checklist: See
assets/social_checklist.mdfor daily/weekly routines. - Social listening checklist: (signals: hiring, promotions, launches, exec moves).
- Weekly activity planner: (3 comments, 2 value shares, 1 DM per target account).
Tips
- Engage within 30 minutes of prospect activity when possible for better visibility.
- Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
- Tie every outreach to proof (mutual connections, customer stories) to earn trust.
- Move hot threads to email/call quickly and log outcomes for attribution.