yandex-competitive-analysis
Analyze competitors and search landscape in Russian/CIS markets using Yandex tools. Finds who ranks for keywords, identifies content gaps, and discovers ranking opportunities. Use when user asks about competitors, who ranks for something, content gaps, or SERP analysis in Russia/CIS.
When & Why to Use This Skill
This Claude skill enables comprehensive competitive analysis and search engine optimization for the Russian and CIS markets using Yandex's specialized ecosystem. It empowers users to identify top-ranking competitors, analyze search volume trends via Wordstat, uncover high-value content gaps, and discover underserved regional opportunities to maximize search visibility and market share.
Use Cases
- Competitor Benchmarking: Identify top-performing domains and their ranking positions for specific keywords in Yandex to understand the competitive landscape.
- Content Gap Analysis: Discover high-volume search queries with weak competition to create targeted content that captures untapped traffic.
- Regional Market Research: Analyze search affinity across different regions to identify underserved markets within Russia and the CIS for localized expansion.
- Search Demand Trends: Track the growth and dynamics of specific keywords over time to align marketing strategies with seasonal or emerging trends.
- Site Performance Comparison: Compare your own site's health and popular queries against competitors using Yandex Webmaster integration.
| name | yandex-competitive-analysis |
|---|---|
| description | Analyze competitors and search landscape in Russian/CIS markets using Yandex tools. Finds who ranks for keywords, identifies content gaps, and discovers ranking opportunities. Use when user asks about competitors, who ranks for something, content gaps, or SERP analysis in Russia/CIS. |
Yandex Competitive Analysis
Analyze competitors and find opportunities in Russian and CIS search markets.
Available Tools
mcp__yandex-search__search- Find who currently ranks for target keywordsmcp__yandex-wordstat__top-requests- Understand search volume and related queriesmcp__yandex-wordstat__dynamics- Track if competition is increasing over timemcp__yandex-wordstat__regions- Find underserved regional marketsmcp__yandex-webmaster__get-popular-queries- Compare user's site performance (requires Webmaster)mcp__yandex-webmaster__get-summary- Get user's site health metrics (requires Webmaster)
Workflow
- Search landscape: Use
searchto find top 10-20 results for target keywords - Volume analysis: Use
top-requeststo understand search demand - Trend analysis: Use
dynamicsto see if market is growing - Regional opportunities: Use
regionsto find high-affinity, underserved regions - Own position (if Webmaster): Compare user's ranking vs competitors
Analysis Framework
When analyzing competitors:
- Domain authority signals: Identify recurring domains in top positions
- Content patterns: Note content types that rank (articles, products, forums)
- Gap opportunities: Keywords with high volume but weak competition
- Regional gaps: Regions with high affinity but low competition
Output Guidelines
- Adapt output language to match the user's language
- Present competitor domains with their ranking positions
- Highlight content gaps and opportunities clearly
- Provide actionable recommendations
- Include regional opportunities if relevant
Example Queries That Trigger This Skill
- "Who ranks for [keyword] in Yandex?"
- "Analyze competitors for [topic] in Russia"
- "What content gaps exist for [topic]?"
- "SERP analysis for [keyword]"
- "Find ranking opportunities for [topic]"