yandex-keyword-research

altrr2's avatarfrom altrr2

Research keywords for Russian/CIS markets using Yandex Wordstat data. Analyzes search volumes, trends over time, and regional distribution. Use when user asks about keyword research, search volumes, trending topics, or what people are searching for in Russia/CIS.

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When & Why to Use This Skill

This Claude skill enables comprehensive keyword research and search trend analysis specifically for the Russian and CIS markets using Yandex Wordstat data. It helps users identify high-volume search terms, analyze seasonal dynamics, and understand regional interest to optimize SEO and content strategies for Yandex, the region's leading search engine.

Use Cases

  • Market Entry Research: Identify high-demand search terms and consumer interests before launching products or services in the Russian and CIS markets.
  • Content Strategy Optimization: Discover trending topics and seasonal search patterns to create highly relevant and timely content for Russian-speaking audiences.
  • Regional Targeting: Analyze search volume distribution across different regions and cities to optimize localized marketing campaigns and geo-specific SEO efforts.
  • SERP & Performance Analysis: Evaluate current search engine results and check site rankings for popular queries to improve organic visibility and competitive positioning.
nameyandex-keyword-research
descriptionResearch keywords for Russian/CIS markets using Yandex Wordstat data. Analyzes search volumes, trends over time, and regional distribution. Use when user asks about keyword research, search volumes, trending topics, or what people are searching for in Russia/CIS.

Yandex Keyword Research

Research keywords and search trends for Russian and CIS markets using Yandex tools.

Available Tools

  • mcp__yandex-wordstat__top-requests - Find popular queries containing a keyword (costs 1 quota unit)
  • mcp__yandex-wordstat__dynamics - Analyze search volume trends over time (costs 2 quota units)
  • mcp__yandex-wordstat__regions - See regional distribution of search interest (costs 2 quota units)
  • mcp__yandex-wordstat__get-regions-tree - Get region hierarchy for filtering (free)
  • mcp__yandex-search__search - See what currently ranks in Yandex for the keyword
  • mcp__yandex-webmaster__get-popular-queries - Check if user's site ranks for terms (requires Webmaster access)

Workflow

  1. Get popular queries: Start with top-requests to find related searches and volumes
  2. Analyze trends: Use dynamics to see if interest is growing or declining
  3. Regional breakdown: Use regions to find which areas have highest interest
  4. SERP analysis (optional): Use search to see current ranking content
  5. Own site check (if Webmaster configured): Check user's site performance for these terms

Output Guidelines

  • Adapt output language to match the user's language
  • Present search volumes with context (high/medium/low for the market)
  • Highlight trend direction (growing, stable, declining) with percentage change
  • Show top 5-10 regions by volume and by affinity index
  • Include actionable insights based on the data

Example Queries That Trigger This Skill

  • "What are people searching for related to [topic] in Russia?"
  • "Research keywords for [topic] in Russian market"
  • "What's the search volume for [keyword] in Yandex?"
  • "Is [topic] trending in Russia?"
  • "Keyword analysis for [topic]"
yandex-keyword-research – AI Agent Skills | Claude Skills