brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
When & Why to Use This Skill
This Claude skill automates the application of Anthropic's official brand identity to digital artifacts, ensuring visual consistency across all generated content. By integrating specific hex color codes and professional typography (Poppins and Lora), it allows users to instantly transform generic outputs into brand-aligned assets that meet corporate design standards.
Use Cases
- Presentation Styling: Automatically applying Anthropic's primary and accent colors to slide decks or visual reports to maintain a professional corporate look.
- Document Formatting: Standardizing internal memos or external-facing documents with specific typography guidelines, including Poppins for headings and Lora for body text.
- UI/UX Prototyping: Using the official brand palette (Dark, Light, Orange, Blue, Green) to create high-fidelity mockups that align with Anthropic's visual identity.
- Marketing Asset Design: Ensuring social media graphics, web artifacts, and visual content adhere to established brand guidelines and visual formatting rules.
| name | brand-guidelines |
|---|---|
| description | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. |
| license | Complete terms in LICENSE.txt |
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems