brand-name-divination

MaxGhenis's avatarfrom MaxGhenis

Use this skill when the user wants to divine or generate brand name ideas for a company, product, or project.

⭐0stars🔀0forks📁View on GitHub🕐Updated Dec 11, 2025
[Brand and Creative Direction]

When & Why to Use This Skill

The Brand Name Divination skill is a specialized AI tool designed to generate creative and strategically aligned brand names for companies, products, or projects. It leverages business context, target audience data, and brand personality to produce a diverse range of naming candidates—from descriptive and compound names to abstract and metaphorical options—ensuring a professional and memorable brand identity.

Use Cases

  • Startup Naming: Helping founders discover unique and available names for new business ventures based on their core values and industry.
  • Product & Feature Branding: Generating catchy, relevant names for new product launches or specific software features to improve market recognition.
  • Rebranding Initiatives: Providing fresh naming alternatives for established businesses looking to modernize their brand image or pivot their market focus.
  • Creative Agency Support: Assisting creative teams in rapid brainstorming sessions to provide clients with a structured list of vetted naming candidates and rationales.
nameBrand Name Divination
descriptionUse this skill when the user wants to divine or generate brand name ideas for a company, product, or project.
version0.1.0

Brand Name Divination Skill

Divine creative brand name candidates based on company context, mission, and target market.

When to Use

  • User asks for brand name ideas/suggestions
  • User is starting a new company and needs naming help
  • User wants alternatives to a name they're considering
  • User describes their business and asks "what should I call it?"

Information to Gather

Before generating names, understand:

  1. Business description: What does the company do?
  2. Target market: Who are the customers?
  3. Brand personality: Professional, playful, technical, friendly, premium, accessible?
  4. Industry: What space does it operate in?
  5. Values: What does the company stand for?
  6. Constraints: Any letters, sounds, or styles to avoid?

Name Generation Categories

Generate names across multiple styles:

1. Descriptive Names

Names that describe what the company does.

  • Example: "PayPal" (payments), "YouTube" (you + tube/broadcast)

2. Abstract/Invented Names

Made-up words that sound good.

  • Example: "Spotify", "Kodak", "Xerox"

3. Metaphor Names

Names that evoke a concept related to the business.

  • Example: "Amazon" (vast, everything), "Apple" (simple, approachable)

4. Compound Names

Two words combined.

  • Example: "Facebook", "Snapchat", "WordPress"

5. Acronym-Ready Names

Names that work as acronyms or can become one.

  • Example: "IBM", "BMW", "NASA"

6. Founder/Place Names

Names derived from people or locations.

  • Example: "Ford", "Adobe" (after Adobe Creek)

Generation Process

  1. Brainstorm root concepts from the business description
  2. Generate 3-5 names per category (18-30 total)
  3. Filter for:
    • Length (ideally 2-3 syllables)
    • Pronounceability
    • Spelling clarity
    • Domain likelihood (avoid common words)
  4. Present top 10-15 candidates

Output Format

## Brand Name Candidates for {BUSINESS_TYPE}

Based on your description: "{brief summary}"

### Top Recommendations

1. **{Name}** - {brief rationale}
2. **{Name}** - {brief rationale}
3. **{Name}** - {brief rationale}

### Full Candidate List

#### Descriptive Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}

#### Abstract/Invented Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}

#### Metaphor Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}

#### Compound Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}

### Quick Availability Check
{Run quick domain check on top 3 recommendations}

### Next Steps
Would you like me to run a full evaluation on any of these names?

Tips for Good Names

Do:

  • Keep it short (2-3 syllables ideal)
  • Make it easy to spell from hearing
  • Ensure it's easy to pronounce
  • Check it works internationally
  • Consider how it looks as a logo

Avoid:

  • Hard-to-spell words
  • Numbers and hyphens
  • Overly generic terms
  • Names too similar to competitors
  • Difficult consonant clusters

Example

User: "I'm building a platform that helps small businesses automate their accounting. Target market is non-technical small business owners. We want to feel friendly and approachable, not intimidating."

Then generate names using the framework, emphasizing friendly/approachable options and avoiding technical jargon.