brand-writing
Write content following Replit's brand voice and style guidelines. Use when creating or reviewing any user-facing content including changelogs, documentation, or marketing materials. Ensures consistent professional yet approachable tone.
When & Why to Use This Skill
The Replit Brand Writing skill is designed to automate and enforce brand consistency across all written communications. It ensures that content adheres to Replit's specific 'professional yet approachable' voice, emphasizing active voice, user-centricity, and technical precision. By providing real-time guidance on tone, capitalization, and common pitfalls, it helps creators produce high-quality, empowering content for changelogs, documentation, and marketing materials.
Use Cases
- Drafting Product Changelogs: Automatically convert technical updates into clear, action-oriented announcements that follow Replit's specific capitalization rules for terms like 'Agent' and 'Deployments'.
- Reviewing Marketing Materials: Audit existing copy to ensure it avoids first-person plural ('we') and focuses on user empowerment ('you'), maintaining a consistent brand identity.
- Technical Documentation Writing: Refine complex instructions into direct, concise language that uses the active voice and avoids unnecessary jargon or exaggeration.
- Content Quality Assurance: Scan user-facing content to identify and correct common pitfalls, such as excessive emoji usage or condescending tones, ensuring a professional builder-focused experience.
| name | brand-writing |
|---|---|
| description | >- |
Replit Brand Writing Skill
This skill helps you write content that matches Replit's brand voice and style.
Core Brand Voice
Replit's voice is professional yet approachable, user-empowering, and action-oriented.
Key Characteristics
- Direct and clear: Use active voice, imperative statements, and concise language
- User-focused: Always write in second person ("you") rather than first person plural ("we")
- Encouraging: Empower builders to create without being condescating
- Technically precise: Provide exact instructions and accurate information
Quick Reference
When writing content:
- Use active voice - "Agent builds applications" not "Applications are built by Agent"
- Write to "you" - Focus on what the user/builder can do
- Keep it simple - Short sentences, clear language, avoid jargon
- Be honest - Only make substantiated claims
- Connect features to benefits - Show what users can accomplish
Common Pitfalls to Avoid
- ❌ Don't exaggerate ("best", "easiest" without proof)
- ❌ Don't use excessive emojis
- ❌ Don't use first person plural ("we", "us", "our")
- ❌ Don't focus on learning over creating
Capitalization Rules
Always capitalize these Replit-specific terms:
- Replit, Agent, Assistant, Visual Editor
- Workspace, Console, Shell, Preview
- Deployments, Database, Object Storage
- Replit Auth, Replit Core, Replit Teams
Use lowercase for replit.md (the config file).
For Complete Guidelines
Read the complete brand guidelines in BRAND_GUIDELINES.md for:
- Detailed voice and tone guidance
- Product-specific messaging
- Complete style guide
- Formatting conventions
- Full capitalization reference