competitive-analysis

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Competitive intelligence, market analysis, and strategic positioning for product differentiation.

⭐1stars🔀0forks📁View on GitHub🕐Updated Jan 5, 2026
[Market Research]

When & Why to Use This Skill

This Claude skill provides a comprehensive framework for competitive intelligence and market analysis. It enables users to calculate market sizing (TAM/SAM/SOM), perform SWOT and Porter's Five Forces analyses, and develop strategic positioning strategies. By automating the creation of competitor matrices and sales battlecards, it helps businesses identify market gaps, refine product differentiation, and make data-driven strategic decisions.

Use Cases

  • Market Sizing & Opportunity Assessment: Calculate TAM, SAM, and SOM to quantify market potential and set realistic growth targets for new or existing products.
  • Competitor Benchmarking: Build detailed feature matrices to compare your product's capabilities against industry rivals and identify unique selling points.
  • Strategic Framework Execution: Conduct SWOT analyses and Porter's Five Forces assessments to inform long-term business strategy and evaluate market entry barriers.
  • Sales Enablement & Objection Handling: Generate professional sales battlecards that equip sales teams with win themes and effective responses to competitor-related objections.
namecompetitive-analysis
version"2.0.0"
descriptionCompetitive intelligence, market analysis, and strategic positioning for product differentiation.
sasmp_version"1.3.0"
bonded_agent01-strategy-vision
bond_typePRIMARY_BOND
- namecompetitor_count
typenumber
enum[market_sizing, competitor_research, positioning, battlecard]
requiredtrue
default5
max_attempts3
backoffexponential
levelinfo
hooks[start, complete, error]

Competitive Analysis Skill

Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.

Market Analysis

TAM/SAM/SOM Calculation

TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B

SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B

SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M

Market Dynamics

Factor Analysis Impact
Growth CAGR % High/Med/Low
Competition # players Fragmented/Consolidated
Barriers Entry difficulty High/Med/Low
Regulation Compliance needs Increasing/Stable

Competitor Research

Competitor Matrix

Feature You Comp A Comp B Comp C
Feature 1 ✓ ✓ ✗ ✓
Feature 2 ✓ ✗ ✓ ✗
Pricing $99 $149 $79 $199
Target SMB Enterprise Startup Mid

Competitive Intelligence Sources

  • Public: Website, pricing, blog, press
  • Product: Free trial, demo, screenshots
  • Customers: Win/loss interviews
  • Community: G2, Capterra, Reddit
  • Industry: Analyst reports, conferences

Strategic Frameworks

Porter's Five Forces

Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]

SWOT Analysis

STRENGTHS          | WEAKNESSES
- [Internal +]     | - [Internal -]
- [Internal +]     | - [Internal -]
-------------------+-------------------
OPPORTUNITIES      | THREATS
- [External +]     | - [External -]
- [External +]     | - [External -]

Battlecards

Sales Battlecard Template

COMPETITOR: [Name]

POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."

WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]

OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"

GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]

Troubleshooting

Yaygın Hatalar & Çözümler

Hata Olası Sebep Çözüm
Outdated intel No refresh cycle Quarterly updates
Missing competitors Narrow view Expand search
Feature parity No differentiation Find unique angle
Lost deals Weak positioning Win/loss analysis

Debug Checklist

[ ] TAM/SAM/SOM assumptions documented mi?
[ ] Competitor list complete mi?
[ ] Feature matrix current mi?
[ ] Battlecards distributed mi?
[ ] Win/loss tracked mi?

Recovery Procedures

  1. Lost Deal → Win/loss interview, update battlecard
  2. New Competitor → Rapid assessment, positioning review
  3. Feature Gap → Prioritize, or reposition

Learning Outcomes

  • Conduct competitive research
  • Build competitive matrices
  • Create effective battlecards
  • Identify market opportunities
  • Position against competitors