content-localizer
Adapts AndesRC content for specific regional markets (Mexico, Spain, LATAM). Handles lexical adaptation, cultural references, and geographic narratives. CRITICAL for Mexican market due to term sensitivities.
When & Why to Use This Skill
This Claude skill provides professional content localization and regional adaptation for Spanish-speaking markets, specifically targeting Mexico, Spain, and various LATAM regions. It automates the complex process of lexical substitution, cultural nuance adjustment, and geographic anchoring to ensure marketing materials are authentic, respectful, and effective. By handling sensitive linguistic transitions and integrating local landmarks, the tool boosts regional SEO performance and prevents costly cultural errors in international brand communication.
Use Cases
- Market-Specific Vocabulary Mapping: Transitioning product descriptions from Peninsular Spanish (e.g., 'zapatillas') to Mexican Spanish ('tenis') to align with local consumer search behavior and everyday terminology.
- Cultural Risk Mitigation: Automatically scanning and replacing high-risk terms that carry vulgar connotations in specific regions, such as 'chaqueta' or 'coger' in Mexico, to protect brand reputation and maintain professionalism.
- Hyper-Local Content Contextualization: Enhancing engagement by injecting specific regional landmarks like 'El Sope' or 'Reforma' into narratives, making fitness or lifestyle content feel native to residents of Mexico City or Bogotá.
- Regional Tone Adjustment: Refining the communication style between the direct, informal tone common in Spain and the softer, more formal linguistic structures preferred in Latin American markets.
- Multi-Regional SEO Optimization: Generating localized markdown files with correct locale metadata (e.g., es-MX, es-ES) and metric units to improve search engine visibility and user experience across different countries.
| name | content-localizer |
|---|---|
| description | Adapts AndesRC content for specific regional markets (Mexico, Spain, LATAM). Handles lexical adaptation, cultural references, and geographic narratives. CRITICAL for Mexican market due to term sensitivities. |
| author | AndesRC |
| version | "1.0" |
Content Localizer
Purpose
Adapt content for specific regional markets while preserving brand voice and SEO optimization. This is CRITICAL for cultural authenticity and avoiding offensive errors.
Market Priority
- México (Primary) - CDMX focus
- Colombia - Bogotá focus
- España - Madrid/Barcelona focus
- Chile - Santiago focus
- Argentina - Buenos Aires focus
Lexical Adaptation Tables
México vs España
| Categoría | México ✅ | España ❌ (Fase 1) | Notas |
|---|---|---|---|
| Calzado | Tenis | Zapatillas | "Zapatillas" evoca ballet/formal en MX |
| Sujeción | Agujetas | Cordones | Uso exclusivo MX |
| Ropa | Playera | Camiseta | Estándar para ropa deportiva |
| Abrigo | Sudadera/Chamarra | Chaqueta | ⚠️ CRÍTICO: "Chaqueta" es vulgar en MX |
| Transporte | Carro/Camión | Coche/Autobús | Contexto de llegar a entrenamientos |
| Tecnología | Celular | Móvil | El dispositivo del coaching |
| Validación | ¡Qué padre!/¡Está chido! | ¡Qué guay!/¡Mola! | Tono conversacional |
⚠️ CRITICAL WARNINGS
❌ NEVER use "chaqueta" in Mexican content (vulgar slang for masturbation)
❌ NEVER use "coger" casually in Mexican content (sexual connotation)
✅ Use "tomar" instead of "coger" for "to take"
✅ Use "chamarra" or "sudadera" for jacket/hoodie
Geographic Narratives
CDMX (Ciudad de México)
Landmarks to reference:
- El Sope: Pistas de arcilla en la 2da Sección de Chapultepec
- El Ocotal: Bosque para entrenamientos de fondo y altura
- Reforma: Domingos de "Muévete en Bici" (corredores toman la avenida)
- Parque de los Viveros: Popular para principiantes
- Desierto de los Leones: Trail running
Climate & Altitude:
- Altitud: 2,240m (affects breathing, requires adaptation)
- Temporada de lluvias: Mayo-Octubre (afternoon storms)
- Contaminación: Mention early morning runs to avoid smog
Safety considerations:
- Recommend well-lit routes
- Suggest running in groups
- Best hours: 6-8am, 5-7pm (daylight + less traffic)
Bogotá
Landmarks:
- Parque Simón Bolívar
- Ciclovía dominical
- Cerros Orientales (trail)
Altitude: 2,640m (even higher than CDMX)
Madrid/Barcelona (Phase 2)
Tone adjustment: More direct, less formal than LATAM Spanish.
Localization Workflow
Step 1: Lexical Scan
Replace terms using the adaptation table above.
Step 2: Geographic Anchoring
Add local references (parks, routes, events) where appropriate.
Step 3: Cultural Tone
- LATAM: More polite, softer tone ("¿Te gustaría...?")
- Spain: More direct ("Haz esto...")
Step 4: Units & Formats
- Use metric system (km, not miles)
- Date format: DD/MM/YYYY for Spain, varies in LATAM
Output
Produce a localized markdown file with all adaptations applied.
Localization Metadata
Add to frontmatter:
locale: es-MX # or es-ES, es-CO, etc.
geoTarget: ["Mexico City", "CDMX"]