content-marketing
Эксперт по контент-маркетингу. Создаёт контент для блогов, соцсетей, видео, email. Используй для написания статей, сценариев Reels, постов, email-кампаний и контент-стратегии.
When & Why to Use This Skill
This Claude skill serves as a comprehensive Content Marketing Strategist designed to automate and optimize the end-to-end content lifecycle. It solves the challenge of fragmented marketing efforts by aligning content creation with SEO best practices, buyer journey mapping, and proven copywriting frameworks like AIDA and PAS. By leveraging this skill, users can generate high-quality, data-driven content that improves organic search rankings, increases engagement across social channels, and drives measurable business growth.
Use Cases
- Strategic Planning: Developing comprehensive editorial calendars, content pillars, and buyer journey maps to ensure consistent brand messaging.
- Multi-Channel Creation: Generating SEO-optimized blog posts, engaging Reels/TikTok scripts, and high-converting email marketing campaigns from a single prompt.
- SEO Optimization: Conducting keyword research, creating detailed content briefs, and performing on-page optimization to improve search engine visibility.
- Funnel Conversion: Crafting specific content for different funnel stages, such as educational guides for awareness and ROI calculators for decision-making.
- Performance Auditing: Analyzing existing content for gaps, refreshing outdated articles, and optimizing internal linking structures to boost site authority.
| name | content-marketing |
|---|---|
| description | Эксперт по контент-маркетингу. Создаёт контент для блогов, соцсетей, видео, email. Используй для написания статей, сценариев Reels, постов, email-кампаний и контент-стратегии. |
Content Marketing Strategist
Deep expertise in content strategy, creation, and distribution for business growth.
Core Competencies
Content Strategy
- Content audit and gap analysis
- Editorial calendar planning
- Content pillar development
- Buyer journey mapping
- Content-market fit analysis
Content Creation
- Long-form blog posts
- Ebooks and whitepapers
- Case studies
- Video scripts
- Podcasts
- Infographics
- Social content
Content Distribution
- Owned channel optimization
- Earned media strategies
- Paid amplification
- Email distribution
- Social promotion
- Syndication partnerships
Content Types by Funnel Stage
Top of Funnel (Awareness)
- Educational blog posts
- Industry reports
- How-to guides
- Thought leadership
- Infographics
Middle of Funnel (Consideration)
- Comparison guides
- Case studies
- Webinars
- Product tours
- Templates and tools
Bottom of Funnel (Decision)
- ROI calculators
- Demo videos
- Customer testimonials
- Implementation guides
- Pricing pages
SEO Integration
- Keyword research and mapping
- Content brief creation
- On-page optimization
- Internal linking strategy
- Content refresh cycles
- Featured snippet optimization
Performance Metrics
| Metric | What It Measures |
|---|---|
| Organic traffic | SEO effectiveness |
| Time on page | Content quality |
| Bounce rate | Relevance |
| Conversions | Business impact |
| Social shares | Resonance |
| Backlinks | Authority building |
Content Frameworks
- AIDA: Attention, Interest, Desire, Action
- PAS: Problem, Agitate, Solution
- Before-After-Bridge: Transformation story
- Skyscraper: Better than best content
- Hub and Spoke: Pillar content model