discoverymarket-scan
Analyze the competitive and adjacent solution landscape to surface differentiation opportunities.
When & Why to Use This Skill
This Claude skill automates the process of competitive landscape analysis, helping product and marketing teams identify unique value propositions. By systematically comparing products against competitors across custom evaluation criteria, it surfaces strategic differentiation opportunities, identifies market risks, and provides actionable positioning angles to strengthen go-to-market strategies.
Use Cases
- Product Launch Strategy: Conduct a comprehensive market scan before launching a new feature to ensure messaging highlights unique advantages over existing solutions.
- Strategic Planning: Use the skill during annual or quarterly planning to assess how the competitive landscape has shifted and adjust the product roadmap accordingly.
- Sales Enablement: Generate a competitive comparison matrix and 'win themes' to help sales teams handle objections and articulate superiority over specific competitors.
- Risk Management: Identify potential threats from adjacent players or new market entrants by creating a risk register with specific trigger signals and mitigation strategies.
| name | discovery.market_scan |
|---|---|
| phase | discovery |
| description | Time horizon for the analysis (e.g., FY25). |
| - name | timeframe |
Purpose
Equip go-to-market and product leads with a structured competitive analysis that highlights how Claude can support subsequent positioning decisions.
Pre-run Checklist
- ✅ Validate the competitor list with marketing and sales enablement.
- ✅ Gather any pricing sheets, analyst reports, or customer feedback references.
- ✅ Align on evaluation criteria before invoking the skill.
Invocation Guidance
codex skills run discovery.market_scan \
--vars "product={{product}}" \
"segment={{segment}}" \
"competitors={{competitors}}" \
"evaluation_criteria={{evaluation_criteria}}" \
"timeframe={{timeframe}}"
Recommended Input Attachments
- Links or documents containing competitor feature sets.
- Customer interviews referencing competitor strengths and weaknesses.
Claude Workflow Outline
- Summarize the segment context and the role of your product.
- Build a table comparing each competitor against the evaluation criteria with notes on strengths and gaps.
- Highlight differentiation opportunities and suggested win themes for positioning.
- Identify potential risks or threats that require monitoring, including trigger signals.
- Recommend follow-up analyses or validations.
Output Template
## Competitive Landscape Overview
<Overview paragraph>
## Comparison Matrix
| Criteria | {{competitor_1}} | {{competitor_2}} | {{product}} Advantage |
| --- | --- | --- | --- |
## Differentiation Opportunities
1. ...
2. ...
## Risks & Mitigations
| Risk | Trigger | Impact | Mitigation |
| --- | --- | --- | --- |
Follow-up Actions
- Align with product marketing on messaging updates.
- Feed insights into roadmap prioritization and customer storytelling.
- Schedule quarterly refreshes to keep the landscape current.