escalation-framework

gtmagents's avatarfrom gtmagents

Use to govern executive involvement, cross-functional response, and risk resolution for at-risk renewals.

31stars🔀7forks📁View on GitHub🕐Updated Dec 23, 2025

When & Why to Use This Skill

The Renewal Escalation Framework skill is a strategic tool designed for Customer Success and Sales teams to manage high-risk account renewals effectively. It provides a structured methodology for governing executive involvement, coordinating cross-functional responses across Product, Finance, and Legal departments, and resolving critical blockers to ensure revenue retention and long-term customer health.

Use Cases

  • High-Risk Account Recovery: Systematically manage 'red' or 'yellow' accounts approaching renewal by defining clear escalation tiers and required response times to prevent churn.
  • Cross-Functional Negotiation Support: Coordinate complex negotiations involving multiple stakeholders to resolve legal, financial, or technical blockers in high-stakes contracts.
  • Executive Briefing and Engagement: Streamline the involvement of leadership by providing structured briefing documents, talking points, and clear decision-making authority for concessions.
  • Operational Post-Mortems: Conduct post-escalation reviews to capture key learnings, update internal playbooks, and ensure all commitments made during the escalation are fulfilled.
nameescalation-framework
descriptionUse to govern executive involvement, cross-functional response, and risk

Renewal Escalation Framework Skill

When to Use

  • Managing red/yellow accounts approaching renewal with unresolved blockers.
  • Coordinating cross-functional support (product, finance, legal, exec) on high-stakes negotiations.
  • Documenting escalation paths to ensure clarity on ownership and timelines.

Framework

  1. Tier Definitions – outline criteria for green/yellow/red escalations and required response times.
  2. Stakeholder Matrix – assign owners (CSM, AE, exec sponsor, product, finance, legal) per tier.
  3. Communication Protocols – define templates, meeting cadences, and status update requirements.
  4. Decision Authority – specify who can approve concessions, roadmap commitments, or contract terms.
  5. Post-Escalation Review – capture learnings, update playbooks, and track commitments.

Templates

  • Escalation intake form (issue, impact, requested support, deadline).
  • Executive briefing doc with talking points, risks, and desired outcomes.
  • Resolution tracker to log actions, owners, and next check-ins.

Tips

  • Pair with renewal-playbooks to ensure escalations tie back to structured plays.
  • Keep approval matrices accessible so field teams know who to engage.
  • Review escalations monthly to ensure commitments are fulfilled.