focus-ai-brand

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Apply Focus.AI brand guidelines to documents, presentations, websites, and other materials. Supports two sub-brands - Focus.AI Client (services, proposals, client work) and Focus.AI Labs (research, experiments, public content). Use when creating branded materials, applying visual identity, or generating content that needs to follow Focus.AI style. Trigger on "focus.ai style", "focus brand", "labs style", or requests for branded Focus.AI materials.

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[Brand and Creative Direction]

When & Why to Use This Skill

The Focus.AI Brand skill is a specialized tool designed to automate and enforce brand consistency across all corporate communications. It intelligently applies the Focus.AI design system to documents, websites, and presentations, distinguishing between the professional 'Client' sub-brand and the experimental 'Labs' sub-brand. By integrating specific typography, color palettes (Petrol vs. Rand-Blue), and distinct brand voices, it ensures that every piece of generated content aligns perfectly with the organization's visual identity and strategic messaging.

Use Cases

  • Drafting client-facing proposals, service pages, and case studies using the 'Client' brand guidelines for a professional, magazine-style editorial look.
  • Creating technical research reports, blog posts, and open-source documentation using the 'Labs' brand identity to convey curiosity and technical depth.
  • Standardizing existing documents by applying the Focus.AI design system foundations, including Inter and Courier Prime typography and specific hex color codes.
  • Ensuring tonal consistency in marketing materials by switching between a 'confident and clear' voice for sales and a 'wry and generous' voice for research content.
  • Generating branded HTML implementation examples and visual assets that adhere to the shared design system's layout and aesthetic rules.
namefocus-ai-brand
descriptionApply Focus.AI brand guidelines to documents, presentations, websites, and other materials. Supports two sub-brands - Focus.AI Client (services, proposals, client work) and Focus.AI Labs (research, experiments, public content). Use when creating branded materials, applying visual identity, or generating content that needs to follow Focus.AI style. Trigger on "focus.ai style", "focus brand", "labs style", or requests for branded Focus.AI materials.

Focus.AI Brand System

This skill applies Focus.AI brand guidelines to create consistent, on-brand materials across two sub-brands.

Required Reading

IMPORTANT: Before creating any branded material, you MUST read the appropriate design system files:

For ALL Brand Work

First, read the shared foundations:

Read: focus-ai-brand/THEFOCUS_DESIGN_SYSTEM.md

Then, Based on Context

For Client Materials (proposals, case studies, client work, service pages):

Read: focus-ai-brand/THEFOCUS_CLIENT_DESIGN_SYSTEM.md

For Labs Materials (research, experiments, blog posts, open source):

Read: focus-ai-brand/THEFOCUS_LABS_DESIGN_SYSTEM.md

Brand Selection Guide

Context Brand Design System File
Client proposals Client THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Case studies Client THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Service pages Client THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Product marketing Client THEFOCUS_CLIENT_DESIGN_SYSTEM.md
Conference analysis Labs THEFOCUS_LABS_DESIGN_SYSTEM.md
Research reports Labs THEFOCUS_LABS_DESIGN_SYSTEM.md
Experiments Labs THEFOCUS_LABS_DESIGN_SYSTEM.md
Technical blog posts Labs THEFOCUS_LABS_DESIGN_SYSTEM.md
Open source projects Labs THEFOCUS_LABS_DESIGN_SYSTEM.md

Rule of thumb: Client work or selling services → Client brand. Sharing learnings or exploring → Labs brand.

Quick Difference Summary

Aspect Client Labs
Aesthetic Magazine / editorial Bell Labs / RAND Corporation
Primary accent Petrol #0e3b46 Rand-Blue #0055aa
Secondary accent Vermilion #c3471d Alert-Red #d93025
Voice Confident, professional, clear Curious, wry, generous

Workflow

  1. Determine brand: Client work → Client brand. Research/sharing → Labs brand.
  2. Read foundations: Load THEFOCUS_DESIGN_SYSTEM.md
  3. Read brand specifics: Load the appropriate brand file (Client or Labs)
  4. Apply guidelines: Follow typography, colors, layout, and voice from the loaded files
  5. Verify: Check against the quality checklist in the design system files

Assets

  • assets/fonts/ — Font files (use Inter + Courier Prime for new work)
  • assets/examples/ — HTML implementation examples