generate-ad-copy
Generate two distinct, creative, and copyright-compliant ad copy variations based on campaign parameters and research insights. Use when creating advertising text content including headlines, body copy, and calls-to-action. Triggers on requests to write ad copy, create ad text, generate headlines, or develop platform-specific ad messaging for A/B testing.
When & Why to Use This Skill
This Claude skill automates the generation of high-converting, platform-optimized ad copy variations. It produces two distinct sets of headlines, body copy, and calls-to-action tailored to specific campaign parameters and target audiences, ensuring copyright compliance and brand alignment for platforms like TikTok, Facebook, and LinkedIn. By providing structured A/B testing options and data-driven recommendations, it streamlines the creative process for digital marketers.
Use Cases
- A/B Testing: Generate two fundamentally different messaging approaches to identify the most effective creative direction for social media campaigns.
- Cross-Platform Optimization: Quickly adapt a single product concept into platform-specific ad formats, automatically adjusting tone and length for LinkedIn, Instagram, or TikTok.
- Data-Driven Copywriting: Transform market research insights and campaign KPIs into actionable, professional ad text that addresses specific audience pain points and triggers conversions.
| name | generate-ad-copy |
|---|---|
| description | Generate two distinct, creative, and copyright-compliant ad copy variations based on campaign parameters and research insights. Use when creating advertising text content including headlines, body copy, and calls-to-action. Triggers on requests to write ad copy, create ad text, generate headlines, or develop platform-specific ad messaging for A/B testing. |
Generate Ad Copy
Generate two distinct ad copy variations with headlines, body copy, and CTAs based on campaign parameters. Each variation should be original, copyright-compliant, and platform-optimized.
Workflow
Step 1: Analyze Campaign Context
Extract from provided parameters:
- product_or_service: What is being advertised
- target_audience: Who the ad targets
- platform: Where ad appears (TikTok, Facebook, Instagram, LinkedIn)
- creative_direction: Tone and style requirements
- kpi: Success metrics
If research insights provided, incorporate audience behaviors, platform trends, and creative recommendations.
Step 2: Generate Variation A
Create the first ad copy variation:
Headline (5-15 words):
- Attention-grabbing and benefit-focused
- Platform-appropriate length
- Aligned with creative direction
Body Copy (20-100 words depending on platform):
- Expand on headline's promise
- Address target audience pain points
- Include key product/service benefits
- Match specified tone and style
CTA (2-5 words):
- Clear, action-oriented
- Aligned with campaign KPI
Tone: Document the tone used
Step 3: Generate Variation B
Create a DISTINCT second variation:
- Different messaging approach than A
- Alternative headline angle or benefit focus
- Different body copy structure
- May use different CTA phrasing
Variation B must NOT be a minor rewording of A. Provide genuine alternative for A/B testing.
Step 4: Determine Recommendation
Recommend one variation based on:
- Campaign KPI alignment
- Platform best practices
- Audience appeal from insights
Step 5: Return JSON Output
CRITICAL: Return a raw JSON object (NOT in a code block). The output must be valid JSON that can be parsed directly.
Return this exact structure:
{ "generated_at": "ISO timestamp", "campaign_name": "name or null", "platform": "platform name or null", "target_audience": "audience description or null", "variations": [ { "variation_id": "A", "headline": "Compelling headline", "body_copy": "Engaging body copy...", "cta": "Action CTA", "tone": "tone description", "platform_optimized": true }, { "variation_id": "B", "headline": "Alternative headline", "body_copy": "Different approach...", "cta": "Alternative CTA", "tone": "tone description", "platform_optimized": true } ], "recommended_variation": "A or B", "recommendation_rationale": "why this variation is recommended", "disclaimer": "This ad copy is original content generated for your campaign. All copy is copyright-compliant and does not use trademarked phrases." }
References
- Platform Guidelines: See references/platform-guidelines.md for platform-specific copy lengths, tones, and CTAs
- Examples: See references/examples.md for complete input/output examples
Important Notes
- Return raw JSON only, not wrapped in code blocks
- Generate exactly two variations with distinct messaging
- Ensure all copy is original and copyright-compliant
- Tailor copy to platform best practices
- Match tone and style to creative direction
- Provide clear rationale for recommendation
- Include copyright compliance disclaimer
- Ensure variation B is genuinely different from A