journey-map

Dami-Randle's avatarfrom Dami-Randle

Create customer journey maps for user flows and workflows. Use when the user asks to "map the journey", "analyze user flow", "document the workflow", "trace the path", or needs to understand end-to-end user experiences.

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[Voice of Customer Insights]

When & Why to Use This Skill

The Journey Mapping skill is a specialized tool designed to visualize and analyze end-to-end user experiences. It enables teams to document complex workflows, identify critical friction points, and map emotional touchpoints across various journey phases. By transforming raw behavioral data into structured visual maps, it helps product managers and UX designers uncover optimization opportunities and align stakeholders on user-centric improvements.

Use Cases

  • User Onboarding Optimization: Map the first-time user experience to identify drop-off points and streamline the path to product value.
  • UX Friction Analysis: Trace specific user paths, such as checkout or registration, to pinpoint technical hurdles and emotional low points.
  • Product Strategy & Planning: Visualize future-state journeys to align cross-functional teams on new feature requirements and user goals.
  • Service Design & Workflow Documentation: Create detailed maps of complex business processes to ensure operational consistency and identify bottlenecks.
  • Stakeholder Communication: Generate professional, easy-to-understand journey maps to clearly communicate user needs and project impact to non-technical leadership.
namejourney-map
descriptionCreate customer journey maps for user flows and workflows. Use when the user asks to "map the journey", "analyze user flow", "document the workflow", "trace the path", or needs to understand end-to-end user experiences.

Journey Mapping Skill

Map customer journeys to understand end-to-end user experiences, identify pain points, and discover opportunities for improvement.

When to Use

  • Designing new features or flows
  • Understanding existing user paths
  • Identifying friction points
  • Planning improvements
  • Stakeholder communication
  • Onboarding design

Journey Map Components

1. User Context

  • Persona: Who is the user?
  • Goal: What are they trying to accomplish?
  • Trigger: What initiated this journey?
  • Success: How do they know they've succeeded?

2. Journey Phases

Typical phases to map:

Phase Description
Awareness User realizes they need something
Consideration User evaluates options
Decision User commits to action
Action User completes the task
Retention User returns or continues

3. Touchpoint Analysis

For each step, document:

  • Action: What the user does
  • Interface: What they interact with
  • Thought: What they're thinking
  • Emotion: How they feel (frustrated, confident, confused)
  • Pain Point: What causes friction
  • Opportunity: How to improve

4. Emotion Curve

Map emotional state through the journey:

Delighted  ●───────────●
Satisfied      ●───●
Neutral            ●───●
Frustrated             ●───●
Abandoned                  ●

Output Format

## Customer Journey Map: [Journey Name]

### Context
- **Persona**: [User type]
- **Goal**: [What they want to achieve]
- **Trigger**: [What started this journey]

### Journey Overview

| Phase | Step | Action | Emotion | Pain Point |
|-------|------|--------|---------|------------|
| Awareness | 1 | ... | ... | ... |

### Detailed Steps

#### Step 1: [Name]
- **User Action**: What they do
- **System Response**: What happens
- **User Thought**: "What they're thinking"
- **Emotion**: [emoji + description]
- **Pain Points**: Issues encountered
- **Opportunities**: Ways to improve

### Emotion Curve
[Visual representation]

### Key Insights
1. [Critical finding]
2. [Opportunity identified]

### Recommendations
| Priority | Improvement | Impact |
|----------|-------------|--------|
| P0 | ... | High |

Common Journeys for LogiDocs Certify

  1. First-Time User Onboarding
  2. Upload Supplier Certificate
  3. Create Product Checklist
  4. Prepare for Audit
  5. Track Expiring Documents
  6. Invite Team Member
  7. Generate Compliance Report

Integration

Works best with:

  • ux-expert agent for journey analysis
  • ux-audit skill for touchpoint evaluation
  • Persona testing agents for validation