keyword-research

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Use when expanding seed topics into intent-based clusters and prioritizing opportunities.

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[SEO and Content Briefs]

When & Why to Use This Skill

This Claude skill streamlines the keyword research process by transforming seed topics into organized, intent-based clusters. It provides a comprehensive framework for classifying search intent, scoring opportunities based on business impact, and developing data-driven content strategies to improve search engine visibility and organic growth.

Use Cases

  • 1. Strategic SEO Planning: Launching new product lines or entering new market verticals with a data-backed keyword roadmap and cluster strategy.
  • 2. Content Prioritization: Evaluating keyword opportunities using ICE/RICE scoring to focus resources on high-volume, low-difficulty terms that drive business impact.
  • 3. Intent-Based Content Mapping: Aligning content creation with the marketing funnel by classifying keywords into informational, commercial, transactional, or navigational intent.
  • 4. Legacy Content Optimization: Refreshing outdated keyword maps with real-time volume and intent data to maintain ranking relevance and authority.
  • 5. Competitive SERP Analysis: Analyzing search engine results pages to identify schema opportunities, search feature presence, and required page types for target queries.
namekeyword-research
descriptionUse when expanding seed topics into intent-based clusters and prioritizing

Keyword Research Systems Skill

When to Use

  • Kicking off a new product/vertical SEO plan.
  • Validating which clusters justify net-new content.
  • Refreshing legacy keyword maps with updated volumes/intent.

Framework

  1. Seed Intake – capture ICP, problems solved, solution terms.
  2. Expansion Sources – combine auto-suggest, People Also Ask, competitor URLs, forums.
  3. Classification – assign funnel stage + intent (informational, commercial, transactional, navigational).
  4. Scoring – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
  5. Prioritization – stack rank via ICE/RICE or weighted scoring tied to business impact.

Templates

  • Cluster worksheet Topic → Intent → Page Type → Owner.
  • SERP teardown table (result type, schema, search feature presence).
  • Opportunity score calculator (volume * intent-fit / difficulty).

Tips

  • Map 1 pillar page for every 4-6 cluster articles to support internal linking.
  • Track query freshness to schedule refresh cadences.
  • Align with paid search data to spot immediate conversion opportunities.