lead-research

ljchg12-hue's avatarfrom ljchg12-hue

Research and qualify potential leads using data sources, social media, and business intelligence for sales and marketing

⭐0stars🔀0forks📁View on GitHub🕐Updated Jan 6, 2026
[Lead Research]

When & Why to Use This Skill

This Claude skill automates the process of identifying, researching, and qualifying potential business leads. By leveraging diverse data sources, social media, and business intelligence, it helps sales and marketing teams discover key decision-makers, analyze company profiles, and detect buying signals to optimize the sales funnel and improve conversion rates.

Use Cases

  • Sales Prospecting: Automatically identify high-value decision-makers and extract verified contact information to build targeted outreach lists.
  • Lead Qualification: Apply the BANT (Budget, Authority, Need, Timing) framework to score and prioritize leads, ensuring sales teams focus on the most promising opportunities.
  • Market Intelligence: Research company technology stacks, revenue estimations, and recent news to gain a competitive edge during discovery calls.
  • Partnership Discovery: Identify and vet potential strategic partners by analyzing industry alignment, company size, and geographic location.
namelead-research
descriptionResearch and qualify potential leads using data sources, social media, and business intelligence for sales and marketing

Lead Research Skill

Identify, research, and qualify potential leads for sales and business development.

When to Use

  • Lead generation
  • Sales prospecting
  • Market research
  • Partnership opportunities

Core Capabilities

  • Company research
  • Contact discovery
  • Decision-maker identification
  • Company size and revenue estimation
  • Technology stack identification
  • Buying signals detection
  • Lead scoring and qualification

Research Process

  1. Identify Target: Industry, size, location
  2. Company Research: Website, LinkedIn, news
  3. Contact Discovery: Decision-makers, emails
  4. Qualification: Budget, authority, need, timing
  5. Enrichment: Add context and insights
  6. Scoring: Prioritize leads

Data Sources

  • LinkedIn Sales Navigator
  • Hunter.io (email finding)
  • Clearbit
  • ZoomInfo
  • Crunchbase
  • Company websites and blogs
  • News and press releases

Lead Qualification (BANT)

  • Budget: Can they afford it?
  • Authority: Is this the decision-maker?
  • Need: Do they have the problem?
  • Timing: When will they buy?

Best Practices

  • Personalize outreach
  • Multi-channel approach
  • Track engagement
  • Follow up consistently
  • Use CRM to manage leads

Resources