Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance.
When & Why to Use This Skill
This Claude skill is a specialized content engine designed to transform ideas into high-performing LinkedIn posts that drive lead generation and establish thought leadership. It leverages platform-specific formatting rules, a 'punchy' professional voice, and a strategic weekly rhythm to maximize audience engagement and authority building.
Use Cases
- Converting long-form internal documents or 'canonical idea drafts' into optimized LinkedIn projections that fit within the 1,200-1,800 character sweet spot.
- Executing a structured weekly content strategy by generating framework-based posts for Tuesdays, industry observations for Wednesdays, and personal behind-the-scenes lessons for Thursdays.
- Reviewing and editing existing social media drafts to ensure hooks are under 140 characters and the tone aligns with a personal, high-authority brand voice.
- Repurposing brand guides and visual templates into text-based LinkedIn carousels or image-ready post copy.
| name | |
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| description | Create LinkedIn posts for lead generation and thought leadership. Use when projecting ideas to LinkedIn, creating post series, or reviewing LinkedIn content. Includes LinkedIn-specific voice (punchier, more personal), format rules, and weekly rhythm guidance. |
LinkedIn Skill
Create punchy, engaging LinkedIn posts that drive leads and build authority.
When to Use
- Creating LinkedIn projections from canonical idea drafts
- Reviewing or editing LinkedIn posts
- Planning weekly LinkedIn content (Tue/Wed/Thu)
- Checking post length and format
Quick Reference
Target length: 1,200-1,800 characters (not words!)
Hook: Under 140 characters (before "See more")
Weekly rhythm:
- Tuesday: Framework or template
- Wednesday: Industry take or observation
- Thursday: Personal lesson or behind-the-scenes
Context Files
context/voice.md- LinkedIn-specific voice (punchier than blog)context/format.md- Length limits, hooks, structurecontext/rhythm.md- Weekly posting schedule
Brand Reference
See docs/guides/brand-guide.md for visual guidelines when creating graphics or carousel images.
Templates
templates/post.md- LinkedIn post template