media-database
Use when researching, segmenting, and maintaining journalist/analyst contact lists.
When & Why to Use This Skill
The Media Database Operations skill for Claude is a specialized tool designed for PR professionals and communications teams to manage journalist and analyst relations effectively. It provides a structured framework for researching beats, segmenting media lists, and maintaining contact accuracy. By streamlining database hygiene and interaction tracking, this skill ensures that media outreach is highly targeted, personalized, and compliant with data privacy standards like GDPR, ultimately increasing the success rate of earned media campaigns.
Use Cases
- Targeted Media List Building: Researching and segmenting journalists by beat, outlet tier, and region to create high-conversion pitch lists for product launches or thought-leadership campaigns.
- Database Hygiene & Maintenance: Performing regular audits to track journalist role changes, publication shifts, and email bounces to ensure the media database remains up-to-date.
- PR Relationship Management: Logging interactions, embargo agreements, and specific journalist preferences to personalize future outreach and avoid the risk of over-contacting.
- Compliance & Data Governance: Managing GDPR consent notes, NDAs, and legal considerations to ensure all media contact data is stored and used according to regulatory requirements.
| name | media-database |
|---|---|
| description | Use when researching, segmenting, and maintaining journalist/analyst |
Media Database Operations Skill
When to Use
- Building pitch lists for launches or thought-leadership campaigns.
- Cleaning and deduping media contacts after staffing changes.
- Tracking interactions, responses, and embargo agreements.
Framework
- Research – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
- Segmentation – categorize by beat, outlet tier, region, relationship status, preferred format.
- Compliance – store consent notes, GDPR considerations, embargo agreements, NDAs.
- Maintenance – monthly hygiene (bounces, role changes, new publications).
- Insights – log interactions to inform future pitches and avoid over-contacting.
Templates
- Media list CSV schema.
- Outreach CRM board (status, last touch, next step).
- Consent/embargo tracking sheet.
Tips
- Keep tags consistent so filters work across launches.
- Track social handles for quick DM coordination during crises.
- Note journalist preferences (format, lead time, exclusives) to personalize outreach.