platform-frameworks
Use when tailoring content formats, hooks, and publishing mechanics for each social platform.
When & Why to Use This Skill
The Platform Frameworks skill is a comprehensive toolkit designed to optimize social media presence by tailoring content to the specific nuances of major platforms like LinkedIn, X (Twitter), TikTok, and Instagram. It provides actionable frameworks for content formatting, high-conversion hooks, and platform-specific publishing mechanics to ensure maximum engagement and reach.
Use Cases
- Multi-Channel Campaign Planning: Adapt a single marketing message into platform-native formats (e.g., carousels for LinkedIn, threads for X, or short-form video for TikTok) to maintain brand consistency while respecting platform culture.
- Content Quality Assurance: Use the publishing checklist to verify technical specifications like aspect ratios, accessibility (alt-text/captions), and hashtag strategies before going live.
- Engagement Optimization: Leverage the 'Hook Bank' and CTA formulas to craft compelling opening lines and calls-to-action that drive specific user behaviors such as comments, shares, or link clicks.
- Team Onboarding and Training: Provide a standardized guide for new contributors or freelancers to help them understand the cadence, tone, and technical requirements of different social media channels.
| name | platform-frameworks |
|---|---|
| description | Use when tailoring content formats, hooks, and publishing mechanics for |
Platform Frameworks Skill
When to Use
- Planning multi-channel campaigns requiring platform-specific nuances.
- Reviewing calendars to ensure each post follows best practices.
- Coaching contributors unfamiliar with a platform's culture or specs.
Framework
Platform Cadence & Formats
| Platform | Cadence | Format Tips | CTA Guidance |
|---|---|---|---|
| 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download | |
| X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread |
| TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen |
| 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts |
Publishing Checklist
- ✅ Dimensions + aspect ratios correct.
- ✅ Hook formula applied (stat + POV, question, contrarian take).
- ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
- ✅ Accessibility: captions, alt text, color contrast.
- ✅ Native scheduling tools or approved third-party scheduler used.
Templates
- Hook bank by platform
- CTA formulas (conversation, traffic, conversion)
- Asset spec sheet (dimensions, length, safe zones)
Tips
- Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
- Refresh cadence guidance quarterly based on performance data and inventory.
- Pair platform calendars with campaign briefs so creative intent is clear to contributors.
- Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.