serp-analysis

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SERP analysis techniques for intent classification, feature identification, and competitive intelligence. Use when analyzing search results for content strategy.

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[SEO and Content Briefs]

When & Why to Use This Skill

This Claude skill provides a comprehensive framework for SERP (Search Engine Results Page) analysis, enabling users to accurately classify search intent, identify high-value SERP features, and perform deep competitive intelligence. It streamlines the transition from keyword research to content execution by providing data-driven insights into what search engines are currently prioritizing.

Use Cases

  • Search Intent Classification: Automatically analyze search results to determine if a query is Informational, Commercial, Transactional, or Navigational, ensuring content strategy aligns with user expectations.
  • SERP Feature Optimization: Identify opportunities to capture Featured Snippets, 'People Also Ask' boxes, and Image Packs by analyzing existing SERP layouts and providing specific formatting recommendations.
  • Competitive Intelligence & Gap Analysis: Evaluate the top 10 ranking competitors based on content format, word count, and unique angles to uncover 'content gaps' that your content can fill.
  • Strategic Content Recommendations: Generate actionable briefs that include recommended content formats, target word counts, and differentiation strategies to outperform existing search results.
pluginseo
updated2026-01-20
nameserp-analysis
descriptionSERP analysis techniques for intent classification, feature identification, and competitive intelligence. Use when analyzing search results for content strategy.

plugin: seo updated: 2026-01-20

SERP Analysis

When to Use

  • Analyzing search results for a keyword
  • Classifying search intent
  • Identifying SERP feature opportunities
  • Competitive intelligence gathering

Intent Classification

Intent Types

Intent SERP Signals User Goal Content Format
Informational Wikipedia, knowledge panels, "what is" queries Learn something Guide, tutorial, explainer
Commercial Reviews, comparisons, "best X" queries Compare options Comparison, listicle, review
Transactional Product pages, shopping results, "buy X" Purchase something Product page, pricing
Navigational Brand homepage, login pages Find specific site Homepage, login page

Classification Process

  1. Search the keyword using WebSearch
  2. Analyze result types:
    • All informational = Informational intent
    • Mix of reviews/comparisons = Commercial intent
    • Product pages dominant = Transactional intent
    • Single brand dominant = Navigational intent
  3. Check for mixed intent (common for broad keywords)
  4. Note confidence level (% of results supporting classification)

SERP Features

Feature Identification

Feature How to Identify Optimization Strategy
Featured Snippet Box at top with answer Direct answer in first 100 words
People Also Ask Expandable question boxes FAQ section, answer common questions
Image Pack Row of images High-quality images with alt text
Video Results YouTube thumbnails Create video content
Local Pack Map with business listings GMB optimization, location pages
Knowledge Panel Right sidebar info box Schema markup, Wikipedia presence
Sitelinks Sub-links under main result Clear site structure, internal linking
Type Format How to Optimize
Paragraph Text block 40-60 word direct answer
List Numbered/bulleted list Use ordered/unordered lists
Table Data table Use HTML tables
Video YouTube embed Create relevant video content

Competitive Analysis

Competitor Data to Collect

For each top 10 result, note:

  1. Domain authority (relative, not exact)
  2. Content format (guide, listicle, comparison, etc.)
  3. Word count (approximate)
  4. Heading structure (H2 topics covered)
  5. Unique angle (what makes them different)
  6. Content gaps (what they miss)

Competitor Matrix Template

Rank Domain Format Words Unique Angle Gap
1 {domain} {format} {count} {angle} {gap}
2 {domain} {format} {count} {angle} {gap}
...

Output Format

## SERP Analysis: {keyword}

### Search Intent
- **Primary Intent**: {Informational | Commercial | Transactional | Navigational}
- **Confidence**: {percentage}%
- **Secondary Intent**: {if mixed}

### SERP Features Present
- [ ] Featured Snippet ({type})
- [ ] People Also Ask
- [ ] Image Pack
- [ ] Video Results
- [ ] Local Pack
- [ ] Knowledge Panel
- [ ] Sitelinks

### Competitor Analysis
| Rank | Domain | Format | Words | Unique Angle |
|------|--------|--------|-------|--------------|
| 1 | {domain} | {format} | {count} | {angle} |
...

### Content Gaps Identified
1. {gap} - {which competitors miss this}
2. {gap} - {which competitors miss this}

### Recommendations
1. **Content Format**: {recommended format based on SERP}
2. **Word Count**: {recommended based on competitors + 20%}
3. **Featured Snippet**: {opportunity and how to capture}
4. **Differentiator**: {unique angle to stand out}