social-playbook-skill
Design and generate complete social media playbooks (scripts, visuals, captions, hooks, thumbnails, transitions) for Synthex clients across YouTube, TikTok, Instagram, Facebook, LinkedIn, and Shorts/Reels. Use when planning multi-platform campaigns or content systems.
When & Why to Use This Skill
The Social Playbook Skill is a comprehensive AI-driven tool designed to automate the creation of end-to-end social media strategies. It generates implementation-ready playbooks including video scripts, high-converting hooks, thumbnail concepts, and platform-specific captions for YouTube, TikTok, Instagram, LinkedIn, and Facebook. By streamlining the transition from marketing goals to actionable content, it ensures brand consistency and high-quality output for multi-platform digital marketing campaigns.
Use Cases
- New Client Onboarding: Automatically generate a 30-day content calendar and script library for new clients to accelerate the kick-off phase and demonstrate immediate value.
- Multi-Platform Campaign Launch: Efficiently transform a single product feature or marketing offer into tailored content formats optimized for YouTube Shorts, LinkedIn, and Instagram Reels.
- Content System Automation: Create a structured database of video ideas and visual assets ready for database insertion and immediate execution by production teams.
- Niche Brand Authority: Develop 'no-fluff', results-driven educational scripts and hooks specifically designed to establish trades, agencies, and small businesses as industry leaders.
| name | social-playbook-skill |
|---|---|
| description | Design and generate complete social media playbooks (scripts, visuals, captions, hooks, thumbnails, transitions) for Synthex clients across YouTube, TikTok, Instagram, Facebook, LinkedIn, and Shorts/Reels. Use when planning multi-platform campaigns or content systems. |
| allowed-tools | Read, Write, Search |
Social Playbook Skill
Purpose
Create fully structured, implementation-ready social media playbooks that Synthex can execute autonomously for each client, including video ideas, scripts, thumbnails, captions, posting cadence, and visual styles.
Data & Files to Use
- Database tables (once created):
social_playbookssocial_assets
- Visual & animation modules:
src/lib/visual/animations/*src/components/visual/*
- Any existing marketing/offer docs in
docs/marketing/anddocs/offers/.
What This Skill Should Produce
For each playbook:
Campaign Overview
- Goal (lead gen, authority, launch, nurture)
- Primary persona (trade, agency, consultant, etc.)
- Platforms (YouTube, TikTok, IG, LinkedIn, Facebook)
Video & Post Concepts
- 10–30 ideas with:
- Title
- 3–5 second hook
- 30–180 second script outline
- Suggested B-roll or screen capture ideas
- Thumbnail concept + text overlay
- 10–30 ideas with:
Platform-Specific Mappings
- How each idea becomes:
- YT long
- YT Short
- TikTok
- IG Reel + carousel
- LinkedIn post
- How each idea becomes:
Scheduling & Cadence
- Weekly posting map
- Recommended time windows
Storage Format
- Structured for DB insertion into
social_playbooksandsocial_assets.
- Structured for DB insertion into
When to Use
- New client onboarding
- Launching a new feature or product
- Creating a content library for agencies/trades with no visual ideas
Constraints & Quality
- No-fluff, results-driven content
- Match the brand tone (practical, straight-talking, no hype)
- Prioritize trades, agencies, and real small businesses