video-production

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Professional video production from planning to delivery. Use when creating video content, editing workflows, motion graphics, or optimizing video for different platforms.

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When & Why to Use This Skill

This Claude skill provides a comprehensive end-to-end framework for professional video production. It covers essential phases including pre-production planning, technical camera configurations, lighting and audio standards, and advanced post-production editing workflows to ensure high-quality content delivery across various platforms.

Use Cases

  • Pre-production planning: Creating professional scripts, detailed shot lists, and storyboards to streamline the filming process.
  • Technical setup: Configuring camera settings like the exposure triangle, frame rates, and three-point lighting setups for cinematic results.
  • Audio engineering: Implementing best practices for dialogue recording, microphone selection, and audio leveling to ensure clear sound quality.
  • Post-production management: Organizing editing workflows, applying color correction/grading, and utilizing motion graphics principles.
  • Platform optimization: Exporting video content with specific resolutions and bitrates tailored for YouTube, TikTok, Instagram, and broadcast standards.
namevideo-production
descriptionProfessional video production from planning to delivery. Use when creating video content, editing workflows, motion graphics, or optimizing video for different platforms.

Video Production

Comprehensive guide for professional video production across all platforms.

Production Phases

The 3 Phases

Phase Activities Deliverables
Pre-Production Planning, scripting, storyboarding Script, shot list, schedule
Production Filming, recording Raw footage, audio
Post-Production Editing, VFX, color, sound Final deliverable

Pre-Production

Script Format

SCENE 1 - INT. OFFICE - DAY

Wide shot of open office space. ALEX (30s) sits at desk.

ALEX
(looking at screen)
This is where the magic happens.

CUT TO: Close-up of computer screen showing code.

NARRATOR (V.O.)
In today's tutorial, we'll cover...

Shot List Template

# Scene Shot Type Description Duration Notes
1 Intro Wide Office establishing 3s Natural lighting
2 Intro Close-up Subject face 5s Eye contact
3 Demo Screen capture Code editor 30s 1080p60

Storyboard Elements

┌─────────────────────────┐
│    [Rough sketch]       │
│                         │
│    ┌───┐               │
│    │ O │  ←Subject      │
│    └─┬─┘               │
│      │                  │
├─────────────────────────┤
│ Shot: Medium close-up   │
│ Action: Subject speaks  │
│ Audio: Dialogue + music │
│ Duration: 5 seconds     │
│ Notes: Eye-level angle  │
└─────────────────────────┘

Camera Fundamentals

Shot Types

FRAMING:
┌─────────────┐     ┌─────────────┐     ┌─────────────┐
│             │     │    ┌───┐    │     │   ┌─────┐   │
│   ┌───┐     │     │    │ O │    │     │   │  O  │   │
│   │ O │     │     │    └─┬─┘    │     │   │  │  │   │
│   └─┬─┘     │     │     ─┼─     │     │   └──┬──┘   │
│   ──┼──     │     │      │      │     │      │      │
│    /│\      │     │     / \     │     └─────────────┘
│   / │ \     │     │    /   \    │
│  /  │  \    │     └─────────────┘     CLOSE-UP (CU)
│ /   │   \   │
└─────────────┘     MEDIUM (MS)
WIDE/FULL (WS)

EXTREME CLOSE-UP (ECU): Eyes, details only
MEDIUM CLOSE-UP (MCU): Head and shoulders
OVER-THE-SHOULDER (OTS): Person from behind another
TWO-SHOT: Two subjects in frame

Camera Movements

Movement Description Effect
Pan Horizontal rotation Reveal, follow action
Tilt Vertical rotation Reveal height, power
Dolly Move toward/away Intimacy, reveal
Truck Move left/right Follow alongside
Crane Vertical elevation Epic, establishing
Zoom Focal length change Focus attention
Handheld Natural movement Documentary feel
Steadicam Smooth handheld Following shots

The Exposure Triangle

                    EXPOSURE
                       │
        ┌──────────────┼──────────────┐
        │              │              │
        ▼              ▼              ▼
   ┌─────────┐   ┌─────────┐   ┌─────────┐
   │  ISO    │   │Aperture │   │ Shutter │
   │ 100-12800│   │ f/1.4-22│   │ 1/30-   │
   │         │   │         │   │  1/8000 │
   └────┬────┘   └────┬────┘   └────┬────┘
        │             │             │
   Sensitivity   Depth of      Motion
   (noise)       Field         blur

Video Settings

Setting Standard Notes
Resolution 1080p, 4K Match delivery target
Frame Rate 24, 30, 60 fps 24=film, 30=TV, 60=smooth
Shutter Speed 1/2x frame rate 180° rule (1/48 for 24fps)
ISO As low as possible Higher = more noise
Bit Rate 50-400 Mbps Higher = better quality
Codec H.264, H.265, ProRes ProRes for editing

Lighting

Three-Point Lighting

              KEY LIGHT
                 │
                 │  (45° angle)
                 │
                 ▼
    ┌────────────────────────┐
    │                        │
FILL │          👤          │ BACK LIGHT
LIGHT│       Subject         │ (rim/hair)
    │                        │
    └────────────────────────┘
                 │
                 │
              CAMERA
Light Purpose Intensity
Key Main illumination 100% reference
Fill Soften shadows 50-75% of key
Back Separation from BG Variable

Lighting Styles

Style Key:Fill Ratio Mood
High key 1:1 to 2:1 Bright, optimistic
Medium 3:1 to 4:1 Natural, neutral
Low key 8:1+ Dramatic, moody

Color Temperature

Kelvin Scale:
1800K  ████████░░░░░░░░  Candlelight (warm)
2700K  ██████████░░░░░░  Tungsten bulb
3200K  ███████████░░░░░  Halogen
4000K  ████████████░░░░  Moonlight
5600K  ██████████████░░  Daylight (neutral)
6500K  ███████████████░  Overcast
10000K ████████████████  Blue sky (cool)

Audio

Recording Guidelines

Element Target Level Notes
Dialogue -12 to -6 dB Peak at -6 dB max
Music -18 to -12 dB Under dialogue
SFX Variable Support the story
Noise floor Below -60 dB Record room tone

Microphone Types

Type Best For Pattern
Lavalier Interviews, dialogue Omnidirectional
Shotgun Film, documentary Super-cardioid
Condenser Voiceover, studio Cardioid
Dynamic Loud sources Cardioid

Audio Checklist

  • Record room tone (30 seconds minimum)
  • Check levels before recording
  • Monitor with headphones
  • Backup audio recording
  • Sync audio/video with clap

Post-Production

Editing Workflow

1. INGEST
   └─→ Import footage, create proxies if needed

2. ORGANIZE
   └─→ Label clips, create bins/folders, log selects

3. ROUGH CUT
   └─→ Assemble story structure, timing

4. FINE CUT
   └─→ Tighten edits, pacing refinement

5. PICTURE LOCK
   └─→ No more timeline changes

6. COLOR
   └─→ Correction, grading, look development

7. AUDIO MIX
   └─→ Levels, EQ, compression, spatial

8. TITLES/GFX
   └─→ Lower thirds, motion graphics

9. EXPORT
   └─→ Final render, quality check

Editing Software

Software Best For Platform
DaVinci Resolve Color grading, full edit All (Free tier)
Adobe Premiere Industry standard All
Final Cut Pro Mac ecosystem macOS
Avid Media Composer Broadcast, film All
iMovie Beginners macOS/iOS
CapCut Social media Mobile/Desktop

Essential Cuts

Cut Description Use
Hard cut Instant transition Standard, dialogue
J-cut Audio leads video Natural dialogue flow
L-cut Video leads audio Reaction shots
Jump cut Same angle, time skip Pacing, style
Match cut Visual similarity Transitions, meaning
Cutaway Insert shot Context, time compression

Color

Color Workflow

1. CORRECTION (Primary)
   - Fix exposure, white balance
   - Balance shots in scene
   - Create neutral baseline

2. MATCHING
   - Match shots within scenes
   - Consistent skin tones
   - Scene-to-scene continuity

3. GRADING (Secondary)
   - Creative look development
   - Selective adjustments
   - Style application

Color Scopes

Scope Shows Use
Waveform Luminance levels Exposure, contrast
Vectorscope Hue, saturation Skin tones, color cast
Histogram Tonal distribution Clipping, balance
Parade RGB channels separate Color balance

LUTs (Look-Up Tables)

Types:
- Technical LUT: Log to Rec.709 conversion
- Creative LUT: Stylistic look (film emulation)
- Calibration LUT: Monitor/display correction

Application Order:
1. Input LUT (log conversion)
2. Primary correction
3. Secondary grading
4. Creative LUT
5. Output LUT (delivery spec)

Motion Graphics

Animation Principles

Principle Application
Easing Smooth starts/stops (ease in/out)
Anticipation Setup before action
Follow-through Motion continues after stop
Secondary action Supporting movements
Timing Speed conveys weight/mood
Staging Clear presentation

Common Motion Patterns

/* Easing functions */
ease-in:      slow → fast
ease-out:     fast → slow
ease-in-out:  slow → fast → slow
linear:       constant speed

/* Standard durations */
Quick:   150-200ms (micro-interactions)
Normal:  300-400ms (standard transitions)
Slow:    500-800ms (emphasis, reveals)

Title Safe Zones

┌────────────────────────────────┐
│  ┌──────────────────────────┐  │
│  │  ┌────────────────────┐  │  │
│  │  │                    │  │  │
│  │  │    TITLE SAFE      │  │  │
│  │  │       (80%)        │  │  │
│  │  │                    │  │  │
│  │  └────────────────────┘  │  │
│  │       ACTION SAFE        │  │
│  │          (90%)           │  │
│  └──────────────────────────┘  │
│         FULL FRAME (100%)      │
└────────────────────────────────┘

Export & Delivery

Platform Specifications

Platform Resolution Frame Rate Format
YouTube 1080p/4K 24-60 fps H.264/H.265
Instagram Feed 1080×1080 30 fps H.264
Instagram Reels 1080×1920 30 fps H.264
TikTok 1080×1920 30 fps H.264
Twitter 1280×720+ 30-60 fps H.264
LinkedIn 1920×1080 30 fps H.264
Broadcast 1080i/p 29.97/25 fps ProRes/DNxHD

Export Settings (H.264)

Web Delivery:
- Codec: H.264
- Container: MP4
- Bitrate: 10-20 Mbps (1080p), 35-68 Mbps (4K)
- Audio: AAC, 320 kbps
- Sample rate: 48 kHz

Archive/Master:
- Codec: ProRes 422 or DNxHD
- Container: MOV
- Audio: Uncompressed PCM

Best Practices

DO:

  • Plan before you shoot
  • Record more footage than needed
  • Use manual focus when possible
  • Monitor audio with headphones
  • Shoot for the edit
  • Keep organized project files
  • Back up everything (3-2-1 rule)
  • Color correct before grading

DON'T:

  • Overuse transitions
  • Rely on "fix it in post"
  • Forget b-roll coverage
  • Ignore audio quality
  • Over-sharpen in post
  • Export at wrong aspect ratio
  • Skip the rough cut phase
  • Delete original footage

Quality Checklist

Pre-Export

  • Timeline resolution matches delivery spec
  • No black frames or gaps
  • Audio levels normalized (-14 LUFS for streaming)
  • All graphics within safe zones
  • Color consistent across scenes
  • Exports without errors

Final Review

  • Watch full export beginning to end
  • Check on multiple devices/screens
  • Verify audio sync throughout
  • Confirm captions/subtitles accuracy
  • File size appropriate for platform