voice-guidelines

gtmagents's avatarfrom gtmagents

Use when enforcing brand tone, style, and localization rules across copy.

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[Templates and Style Guides]

When & Why to Use This Skill

The Voice & Style Guidelines skill is designed to maintain brand integrity by enforcing consistent tone, style, and localization rules across all written content. It provides a structured framework for managing voice pillars, tone shifts, and accessibility standards, ensuring that every piece of copy resonates with the target audience while adhering to professional brand requirements.

Use Cases

  • Brand Consistency Audits: Reviewing marketing, sales, and product copy to ensure it aligns with established brand pillars and tone ladders across different channels.
  • Global Content Localization: Adapting existing copy for new regions or verticals by applying specific regional terminology, measurement units, and regulatory statements.
  • Writer and Agency Onboarding: Training new team members or external creative agencies on brand standards using the built-in templates and 'Do/Don’t' libraries.
  • Accessibility and Inclusivity Compliance: Evaluating content for reading level, inclusive language, and jargon to ensure it meets modern accessibility standards.
  • Style Rule Enforcement: Standardizing grammar, punctuation, casing, and formatting across large volumes of text to maintain a unified professional image.
namevoice-guidelines
descriptionUse when enforcing brand tone, style, and localization rules across copy.

Voice & Style Guidelines Skill

When to Use

  • Reviewing copy for tone consistency.
  • Localizing copy for new regions or verticals.
  • Training new writers or agencies on brand standards.

Framework

  1. Voice Pillars – e.g., confident, empathetic, pragmatic (with examples).
  2. Tone Ladder – how tone shifts by channel, funnel stage, or audience.
  3. Style Rules – grammar, punctuation, casing, formatting, banned phrases.
  4. Accessibility – reading level, inclusive language, jargon policy.
  5. Localization Notes – regional terminology, regulatory statements, measurement units.

Templates

  • Do/Don’t example library.
  • Localization matrix (region, language, required changes).
  • Voice feedback form (issue, recommendation, owner).

Tips

  • Revisit guidelines quarterly; align with positioning updates.
  • Pair with message-architecture for consistent structure.
  • Track exceptions (e.g., partner co-branding) to avoid conflicting signals.