alex-hormozi-pitch
Create irresistible offers and pitches using Alex Hormozi's methodology from $100M Offers. Guides through value equation, guarantee frameworks, pricing psychology, and creating offers "too good not to take" for any product or service.
When & Why to Use This Skill
This Claude skill automates the creation of high-converting business offers based on Alex Hormozi's '$100M Offers' methodology. It empowers entrepreneurs and marketers to engineer irresistible value propositions by optimizing the Value Equation, structuring psychological pricing, and implementing powerful risk-reversal guarantees to maximize sales conversion and customer acquisition.
Use Cases
- Product Launch Strategy: Design a 'Grand Slam Offer' for new products or services to ensure immediate market traction and high perceived value from day one.
- Service Pricing Optimization: Restructure consulting or agency fees using value-based pricing and performance-based guarantees to significantly increase sales close rates.
- Sales Copy & Landing Page Enhancement: Refine marketing messaging and 'value stacks' to systematically eliminate prospect objections and increase the psychological urgency to buy.
- High-Ticket Pitch Construction: Create persuasive sales pitches for premium offerings that leverage scarcity, strategic bonuses, and the MAGIC naming formula for maximum impact.
| name | alex-hormozi-pitch |
|---|---|
| description | Create irresistible offers and pitches using Alex Hormozi's methodology from $100M Offers. Guides through value equation, guarantee frameworks, pricing psychology, and creating offers "too good not to take" for any product or service. |
Alex Hormozi Pitch Skill
When to Activate This Skill
- Create compelling offer or pitch
- Design irresistible value proposition
- Structure pricing and guarantees
- Build "too good not to take" offer
- Apply Hormozi frameworks
- Optimize existing offer
- Create Grand Slam Offer
What This Skill Does
Guides you through Alex Hormozi's systematic approach to creating offers so compelling that prospects feel stupid saying no, using proven frameworks from "$100M Offers".
How to Execute
Execute the /create-hormozi-pitch slash command, which provides:
- Interactive guided process through Hormozi's frameworks
- Value Equation optimization (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice)
- Guarantee framework selection and structuring
- Value stack and bonus construction
- Scarcity and urgency implementation
- Objection elimination strategies
- Complete pitch output ready to use
Core Frameworks Applied
The Value Equation
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
Four Guarantee Types
- Unconditional (money-back)
- Conditional (performance-based)
- Outcome-based (results-tied)
- Anti-guarantee (all sales final)
MAGIC Naming Formula
- Make it about them
- Announce the avatar
- Give them a goal
- Indicate a time interval
- Complete with container word
Use Cases
- Product launches
- Service offerings
- Consulting proposals
- Course creation
- High-ticket sales
- Lead magnets
- Upsells and downsells
Full Workflow Reference
For complete step-by-step instructions: read ${PAI_DIR}/claude/commands/create-hormozi-pitch.md