💬Positioning and Messaging Skills
Browse skills in the Positioning and Messaging category.
Referral Program
A powerful skill for Claude agents.
Paywall Upgrade Cro
A powerful skill for Claude agents.
Onboarding Cro
A powerful skill for Claude agents.
Competitor Alternatives
A powerful skill for Claude agents.
Launch Strategy
A powerful skill for Claude agents.
Marketing Ideas
A powerful skill for Claude agents.
Marketing Psychology
A powerful skill for Claude agents.
golden-circle
Golden Circle framework implementation based on Simon Sinek's concept of Why, How, and What for creating meaningful projects and products. Use when Claude needs to develop projects with clear purpose, methodology, and implementation: (1) Starting with 'Why' to establish purpose and motivation, (2) Defining 'How' to outline methodology and approach, (3) Specifying 'What' to detail the tangible outcomes, (4) Ensuring alignment between all three circles for authentic value creation, or any other purpose-driven development operations.
executive-persuasion
Create a customized persuasion strategy based on Cialdini's six principles of influence. Use after /clarify when the goal involves persuading colleagues, getting buy-in, or building support for an initiative. Produces a blueprint that can feed into /battle-plan. Covers Reciprocity, Commitment, Social Proof, Liking, Authority, and Scarcity.
pitch-deck-builder
Create compelling investor pitch decks that tell your story and secure funding
case-study-writer
Create compelling business case studies that showcase results and build credibility
customer-journey-mapper
Map customer journeys to optimize touchpoints and experiences
marketing
Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.
community-builder
Build and grow online communities with engagement strategies and growth tactics
linkedin-publisher
Create professional LinkedIn content and thought leadership posts that build authority
onboarding-designer
Design effective user onboarding flows that drive activation, adoption, and retention
mvv-synthesis
Synthesize Mission, Vision, Values from ontological analysis output
brand-partnership-negotiator
Negotiate and structure brand partnerships and co-marketing deals
thought-leader-content
Frameworks, templates, and best practices for creating thought leadership content. Use when generating LinkedIn posts, Twitter threads, articles, newsletters, or any content meant to establish expertise and authority.
social-crisis-manager
Handle social media crises with strategic response and reputation management
sales
Sales strategy expertise for sales methodologies (MEDDIC, SPIN, Challenger), sales forecasting, account management, pipeline management, sales enablement, and revenue operations. Use when building sales processes, qualifying deals, managing pipelines, or improving close rates.
brand-voice-coach
Maintain consistent brand voice across all marketing communications
demo-script-writer
Write compelling product demo scripts that drive conversions
pitch-deck-creator
Create compelling investor pitch decks that tell your story and secure funding
audience-segmenter
Segment audiences for targeted marketing and personalized messaging
frankx-content-creator
Creates expert positioning content, social media posts, and marketing materials for Frank's personal brand and AI coaching business with soul-aligned messaging
press-release-writer
Write professional press releases that get media attention and coverage
gtm-strategist
Develop comprehensive go-to-market strategies for product launches and market entry
tumblbug-launch-strategist
Plan and execute Tumblbug crowdfunding campaigns for indie games. Designs reward tiers, 90-day marketing plans, community building strategies, and crisis response protocols based on successful Korean indie game campaigns (Skul 72M KRW, Sannabi 143M KRW). Use when planning crowdfunding campaigns, designing reward structures, or preparing Tumblbug project pages for game launches.
product-description-writer
Create compelling e-commerce product descriptions that convert browsers into buyers
social-proof-mastery-skill
Master social proof psychology for marketing influence. Use for: testimonial strategies, case study frameworks, user-generated content (UGC), social validation tactics, review systems, community proof, bandwagon effects, social pressure mechanics, "everyone except you" pattern, countdown + social momentum, in-group vs out-group framing, public leaderboards, negative reference groups, conformity bias, exclusion anxiety, competitive pressure, and measuring social proof ROI. Also use for Thai keywords "ทุกคนทำแล้ว", "คนอื่นทำแล้ว", "เหลือแค่คุณ", "คู่แข่งใช้แล้ว", "อย่าตกขบวน", "กลุ่มผู้นำ", "Leaderboard", "อันดับ", "Top 10", "อย่าเป็นคนสุดท้าย", "ทุกคนซื้อ", "คนดู", "กำลังซื้อ".
referral-program-designer
Design viral referral programs that drive customer acquisition
community-manager
Manage online communities with engagement strategies, moderation, and relationship building
social-commerce-strategist
Create strategies for shoppable posts and social commerce conversion optimization
press-release-creator
Amazon の Working Backwards 手法に基づいたプレスリリース＋FAQ を作成するスキル。新サービスや新機能の企画段階で、顧客視点から価値を明文化し、開発の方向性を定めるために使用します。「プレスリリースを作成」「PR/FAQ を書いて」「Working Backwards で企画」「顧客中心でサービスを設計」などのリクエストでトリガーします。ITサービス、製品、新機能の企画・要件定義に活用できます。
x-post-creator-skill
Create scientifically rigorous, engaging X (Twitter) posts for cardiology thought leadership. Use when generating social media content for a cardiologist targeting patients, caregivers, health optimizers, people with lifestyle diseases (hypertension, diabetes, cholesterol), and sedentary individuals seeking prevention. Produces batches of 10 unique posts using strategic combinations of 300+ cardiology seed ideas, 215+ modifiers, 5 audience archetypes, awareness levels, and proven copywriting frameworks (4A, Magical Multipliers). Features self-improvement through accumulated feedback.
webfluence
Content web architecture framework. Use when diagnosing offer doc usage, content-to-conversion pathways, or why someone isn't getting sales despite traffic.
saleless-coach
Answer questions about the Salesless Experiment framework. Use when coaches ask about selling without sales calls, offer docs, the Context Fulcrum, weekly email campaigns, or making marketing do the heavy lifting.
product-vision-document
Use when creating product vision documents, product strategy docs, or communicating product ideas to non-technical stakeholders like investors, executives, or cross-functional teams
sales
銷售技巧：B2B/B2C 銷售、客戶開發、電商營運、成交策略
business-strategy
商業策略：藍海策略、差異化、競爭優勢、價值創新、商業模式設計
linkedin-content
Create LinkedIn posts, bios, comments, and articles that sound authentically human. This skill should be used when the user wants to write LinkedIn content, says "write a post", "update my bio", "comment on this", or "draft an article".
rory
AI Chief Marketing Officer for content creation, market research, competitive intelligence, and advertising. Use for ALL marketing tasks.
marketing
數位行銷策略、內容行銷與成效分析
positioning-angles
Find the angle that makes something sell. Use when launching a product, creating a lead magnet, writing a landing page, crafting an offer, or when marketing isn't converting. Triggers on: find angles for X, how should I position X, what's the hook, why isn't this selling, make this stand out, differentiate this, or when copy/landing page work needs a strong angle first. Outputs 3-5 distinct positioning options with headline directions for each.
build-in-public
Use when sharing development progress publicly. Covers progress sharing, changelog writing, social media updates, community engagement, and milestone announcements.
marketing
Plan and evaluate marketing strategy, positioning, campaigns, and metrics. Use for marketing, brand, growth, acquisition, or go-to-market tasks.
marketing-campaign
Social media marketing and campaign planning toolkit. Create comprehensive marketing strategies, content calendars, influencer outreach plans, and platform-specific campaigns for software products and tech startups.
brand-voice
Define or extract a consistent brand voice that other skills can use. Two modes - Extract (analyze existing content you're proud of) or Build (strategically construct a voice from scratch). Use when starting a project, when copy sounds generic, or when output needs to sound like a specific person/brand. Triggers on: what's my voice, analyze my brand, help me define my voice, make this sound like me, voice guide, brand personality. Outputs a voice profile that can be fed into direct-response-copy and other content skills.
taiyo-style-bullet
太陽スタイル完全準拠のブレット（箇条書き）・ベネフィットリスト生成。特徴→ベネフィット変換で購買意欲を最大化。