business-profile-creator

az9713's avatarfrom az9713

Create comprehensive business context profiles through guided interview. Use when the user wants to build or update their business profile, needs help defining their offerings, positioning, or brand identity.

⭐1stars🔀0forks📁View on GitHub🕐Updated Dec 12, 2025
[Positioning and Messaging]

When & Why to Use This Skill

The Business Profile Creator is a strategic Claude skill designed to build a comprehensive brand foundation through a structured, guided interview. It solves the problem of fragmented or undefined business context by capturing mission, vision, unique value propositions, and brand voice into a machine-readable JSON format. This ensures high-quality, consistent AI-assisted content creation and provides a 'source of truth' for all marketing and operational communications.

Use Cases

  • Startup Brand Foundation: Helping new entrepreneurs articulate their mission, vision, and market niche from day one to ensure a consistent launch.
  • Marketing Agency Client Intake: Streamlining the discovery phase for agencies by using a guided process to extract deep business insights from new clients.
  • Strategic Brand Refresh: Assisting established businesses in updating their positioning and brand voice during a pivot or expansion into new markets.
  • AI Context Seeding: Generating a structured business-profile.json file that can be used as a reference for other AI agents to maintain factual accuracy and brand alignment in content generation.
namebusiness-profile-creator
descriptionCreate comprehensive business context profiles through guided interview. Use when the user wants to build or update their business profile, needs help defining their offerings, positioning, or brand identity.

Business Profile Creator

Create a structured business profile that captures your company's identity, offerings, positioning, and brand voice for use in AI-assisted content creation.

When to Use This Skill

  • Setting up a new writing system
  • Onboarding a new client
  • Updating business information after pivots or changes
  • Creating context for a new brand or product line

Interview Process

Phase 1: Company Overview

Ask these questions one at a time, waiting for responses:

  1. "What is your company/brand name?"
  2. "In one sentence, what do you do?" (This becomes the tagline)
  3. "Why does your company exist? What's the deeper purpose?" (Mission)
  4. "Where is your company heading in the next 3-5 years?" (Vision)

Phase 2: Value Proposition

  1. "What's the #1 result or transformation you help people achieve?"
  2. "How do you uniquely deliver this result? What's your method or approach?"
  3. "What are 3 things that set you apart from alternatives?"

Phase 3: Offerings

  1. "List your paid products/services with brief descriptions and price points"
  2. "What free resources do you offer (newsletter, lead magnets, community, etc.)?"

Phase 4: Positioning

  1. "How would you describe your market position (premium, accessible, etc.)?"
  2. "What category do you compete in?"
  3. "What's your specific niche or area of focus?"

Phase 5: Brand Voice

  1. "How would you describe your brand's personality in 3-5 words?"
  2. "What's the overall tone of your communication?"
  3. "What values do you want to demonstrate through your content?"

Phase 6: Social Proof & Platforms

  1. "What are your key metrics or achievements? (subscribers, clients, revenue, features)"
  2. "What do clients commonly say about working with you?"
  3. "What platforms are you active on? Include handles/URLs."

Phase 7: Content Strategy

  1. "What are your 3 main content topics or pillars?"
  2. "What's your primary call-to-action for content?"

Output Format

After gathering responses, generate a JSON file following this structure:

{
  "business_profile": {
    "version": "1.0",
    "last_updated": "YYYY-MM-DD",
    "company_overview": {
      "name": "",
      "tagline": "",
      "mission": "",
      "vision": ""
    },
    "value_proposition": {
      "primary_value": "",
      "unique_mechanism": "",
      "key_differentiators": []
    },
    "offerings": {
      "products": [],
      "services": [],
      "free_resources": []
    },
    "positioning": {
      "market_position": "",
      "competitor_comparison": "",
      "category": "",
      "niche_focus": ""
    },
    "brand_voice_summary": {
      "personality": "",
      "tone": "",
      "values_demonstrated": []
    },
    "social_proof": {
      "key_metrics": [],
      "testimonial_themes": [],
      "notable_clients_or_features": []
    },
    "content_pillars": {
      "primary_topics": [],
      "content_mission": "",
      "content_style": ""
    },
    "calls_to_action": {
      "primary_cta": {},
      "secondary_ctas": []
    },
    "platforms": {}
  }
}

Instructions

  1. Begin with: "I'll help you create your business profile. This will take about 10-15 minutes. I'll ask questions one at a time - just answer naturally."

  2. Ask questions conversationally, one at a time

  3. If answers are vague, ask clarifying follow-ups

  4. After all questions, generate the complete JSON

  5. Save the output to /context/business-profile.json

  6. Provide a summary of the key elements captured

Best Practices

  • Keep the tone professional but friendly
  • Help users articulate ideas they may struggle to express
  • Suggest improvements or clarifications when answers are unclear
  • Validate that the profile captures their unique positioning