💬Positioning and Messaging Skills
Browse the best Positioning and Messaging skills for Claude Code, Codex, Cursor and other AI agents.
276 skills · Page 3 of 12
vertical-solution-templates
★ 31Library of reusable solution briefs, architecture, and pricing frames per industry.
personalization
★ 31Use when crafting tiered ABM messaging, offers, and creative variants.
marketing-content-strategy
★ 24Content strategy and operations for marketing teams. Positioning, messaging hierarchy, content pillars, editorial calendars, trust-building content, brand architecture, and measurement. Use for content strategy, positioning definition, trust signals, sub-brand connection, or channel-specific briefs.
social-selling-content-generator
★ 24Generate 30+ LinkedIn posts that attract your target prospects. Creates industry insights, thought leadership, engagement prompts, and comment strategies. Use when building personal brand to attract inbound leads through social selling.
sales-engineer
★ 21Expert sales engineer specializing in technical pre-sales, solution architecture, and proof of concepts. Masters technical demonstrations, competitive positioning, and translating complex technology into business value for prospects and customers.
10x-vision
★ 19Strategic amplification mode that reveals blind spots, untapped opportunities, and hidden leverage points in any business strategy, entrepreneurship idea, or creative content project. Cuts through noise to show what others miss.
upsell-opportunity-identifier
★ 19Identify natural upsell opportunities in existing client projects, suggest additional features clients likely need, price add-ons, and provide pitch scripts to turn $15K clients into $30K+ clients.
maintenance-support-packages
★ 19Build recurring revenue by creating monthly maintenance packages with support SLAs, feature request quotas, and tiered options that turn one-time $15K projects into $15K + $1K/month recurring income.
competitor-analysis-positioning
★ 19Analyze existing SaaS competitors, identify gaps they're missing, craft unique positioning, and develop talking points to overcome "why not just use [SaaS product]?" objections.
software-demonstration-script
★ 19Generate compelling demo walkthrough scripts that highlight key features, create "wow moments", handle objections, and transition smoothly to closing the $15K+ sale.
discovery-question-generator
★ 19Generate 30-50 deep discovery questions for any business type to uncover hidden pain points, workflow bottlenecks, and $15K+ software opportunities during client conversations.
elevator-pitch-advisor
★ 19Expert elevator pitch consultant for creating compelling, concise 30-60 second introductions tailored to specific audiences and contexts. This skill should be used when users need to craft elevator pitches for job interviews, networking events, investor meetings, or social media profiles. Guides users through structured discovery, applies proven frameworks (Three C's, Four-Part Structure), integrates storytelling techniques, and delivers multiple pitch versions with industry-specific hooks and closing lines.
referral-program
★ 13Design viral referral programs with incentive structures, sharing mechanics, tracking systems, and optimization strategies to turn customers into advocates who drive new customer acquisition.
proposal-writer
★ 13Create winning sales proposals and SOWs with executive summaries, scope of work, pricing strategies, timelines, and closing elements that convert prospects to customers.
icp-discovery
★ 13Systematically discover and define your Ideal Customer Profile with firmographic criteria, buyer personas, scoring matrices, anti-ICP signals, and validation methodology.
value-prop-sharpener
★ 13Refine value propositions from emotional, logical, and status angles, then synthesize into a powerful 15-word statement with evolution process.
slogan-generator
★ 13Generate and evaluate marketing slogans for any product or service. Creates options across multiple angles, scores against criteria, and recommends the best fit.
power-words
★ 13Enhance copy with emotional trigger words from 18 psychological categories. Transform bland text into compelling, conversion-focused content.
marketing-strategy
★ 13Build a custom marketing strategy through an interactive interview. Develops business positioning, audience targeting, channel selection, and customer journey—then exports as a reusable JSON profile.
linkedin-content
★ 13Create high-performing LinkedIn content with algorithm-optimized hooks, content pillar strategy, posting cadence, and performance tracking. Includes format templates for text posts, carousels, and polls.
language
★ 13Research and use customer language across Product and Marketing. Sales Safari methodology for finding watering holes, extracting pain language, and creating "OH YEAH!" resonance.
hook-writer
★ 13Generate attention-grabbing hooks from 5 investor archetype perspectives to find angles that resonate with different audience motivations.
irresistible-offer
★ 13Craft irresistible offers using direct response marketing principles. Includes 7-part offer formula, psychological triggers, value stacking, and risk reversal strategies.
case-study-writer
★ 13Create compelling customer case studies for marketing. Guides through information gathering and produces polished case study documents.