💬Positioning and Messaging Skills
Browse the best Positioning and Messaging skills for Claude Code, Codex, Cursor and other AI agents.
276 skills · Page 4 of 12
competitive-positioning
★ 13Analyze competitors, identify positioning weaknesses, and craft sharp differentiators with taglines and tweet-length pitches. Use when entering competitive markets or refining product positioning.
brand-positioning
★ 13Define your brand's core identity - purpose, values, personality, and positioning statement. Creates the strategic foundation that informs voice, design, and all brand decisions.
objection-destroyer
★ 13Create powerful pitch closings with market insights, proprietary advantages, founder mission, and subtle FOMO triggers in under 45 seconds.
contagious-stepps
★ 10Guide for analyzing and enhancing viral potential using Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when discussing word-of-mouth marketing, viral campaigns, content strategy, product launches, or behavior change initiatives. Use for queries about making products/ideas/behaviors more shareable, increasing organic growth, or analyzing why something went viral.
communication-storytelling
★ 8Use when transforming analysis/data into persuasive narratives—presenting to executives, explaining technical concepts to non-technical audiences, creating customer-facing communications, writing investor updates, announcing changes, turning research into insights, or when user mentions "write this for", "explain to", "present findings", "make this compelling", "audience is". Invoke when information needs to become a story tailored to specific stakeholders.
proposition-reviewer
★ 8価値提案（誰に/何のために/なぜ勝てる）をレビューし、曖昧さ・矛盾・証拠不足を洗い出して、メッセージとMVPを磨くために使う。
persona-designer
★ 8プロダクトのペルソナ/ユーザー像を、仮説と根拠（観察・調査・制約）で組み立て、意思決定に使える形へ整形する。※会話口調のペルソナ（にゃんこ）とは別物。
enterprise-sales
★ 5Эксперт по enterprise продажам. Используй для сложных B2B сделок, buying committee и strategic accounts.
brand-voice-therapy
★ 5Apply Jesse's confident-but-vulnerable voice to all content. Use when writing service pages, blog posts, CTAs, emails, or checking if content sounds like Jesse. Reference: /docs/branding/voice/BRAND-VOICE.md
role-product-pm
★ 5顶级通信产品经理。负责内网穿透产品规划、用户场景分析、竞品研究、商业化策略、需求优先级。专注企业级隧道产品的市场定位和用户体验。关键词：产品、需求、场景、商业化、PRD、用户。
alex-hormozi-pitch
★ 5Create irresistible offers and pitches using Alex Hormozi's methodology from $100M Offers. Guides through value equation, guarantee frameworks, pricing psychology, and creating offers "too good not to take" for any product or service.
problem-solving
★ 5Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.
sales-negotiation
★ 5Эксперт по переговорам. Используй для sales negotiation, objection handling и deal closing.
lead-magnet-therapy
★ 5Create CRPO-compliant lead magnets for therapy practices that build email lists without crossing ethical boundaries. Use when planning top-of-funnel content to capture leads. Creates concepts for guides, frameworks, and educational resources. CRITICAL: NO diagnostic assessments, NO outcome promises, NO psychological tests. Triggers on: create lead magnet, build email list, free resource ideas, content upgrade concepts. Outputs educational lead magnet concepts that provide genuine value while staying compliant.
hook-stack-evaluator
★ 5Evaluates and sharpens content hooks using The Hook Stack™ framework. Use when scoring headlines, refining hooks for video/social/newsletter, or when asked to "evaluate this hook", "run through hook stack", or "score my headline".
brand-voice-generator
★ 5Develop consistent brand voice and messaging guidelines for companies and personal brands. Creates tone, style, and communication frameworks that align with brand values and target audience preferences.
competitive-displacement
★ 5Systematically identify and win accounts from major freight brokers by exploiting their known vulnerabilities. Use when targeting competitor accounts, building displacement campaigns, or analyzing competitive weaknesses to win business.
brand-strategy
★ 5This skill should be used when translating research insights into actionable brand strategy frameworks. Use this when developing positioning statements, messaging architectures, audience strategies, or voice guidelines based on completed research. This skill provides strategic synthesis workflows, validation frameworks, and strategy document templates for evidence-based brand strategy development.
copywrite-experts
★ 5Talk to Copywrite Experts about their expertise. Copywrite Experts provides authentic advice using their mental models, core beliefs, and real-world examples.
marketing
★ 5Frameworks, strategies, and templates for planning and executing marketing campaigns. Use this skill for market research, crafting messages, segmentation, and analyzing results.
analyzing-pricing
★ 5Analyzes pricing strategies, competitive pricing benchmarks, pricing models, value metrics, and willingness-to-pay to optimize pricing and positioning. Use when the user requests pricing analysis, competitive pricing comparison, pricing strategy, pricing model evaluation, or wants to optimize pricing decisions.
brand-voice
★ 5Defines and maintains consistent brand communication across all marketing materials. This skill should be used when creating new marketing content, auditing existing materials for voice consistency, onboarding team members to brand guidelines, or when content sounds generic or "off-brand."
positioning-angles
★ 5Discovers differentiated market positioning using 8 proven frameworks. This skill should be used when launching a new product or service, entering competitive markets, refreshing stale positioning, or when current messaging sounds like every other competitor.
job-search-strategist
★ 5Comprehensive job search strategy skill for analyzing job postings, discovering non-obvious insights, conducting conversational skills-matching interviews, identifying skill development needs, and creating creative, personalized application strategies. This skill should be used when users want help with job applications, career transitions, analyzing job opportunities, or developing targeted job search approaches that help them stand out from other candidates.