When should I use content-localizer?

content-localizer is useful in the following scenarios: • Market-Specific Content Adaptation: Automatically convert European Spanish marketing materials into Mexican Spanish, replacing terms like 'zapatillas' with 'tenis' and avoiding culturally sensitive pitfalls. • Geographic Narrative Integration: Enrich localized content with authentic regional landmarks and environmental context, such as referencing 'El Sope' for CDMX runners or 'Parque Simón Bolívar' for Bogotá audiences. • Cultural Tone & Etiquette Adjustment: Shift communication styles between the polite, indirect tone preferred in LATAM and the direct, assertive approach common in Spain. • Brand Safety & Risk Mitigation: Scan and replace high-risk vocabulary (e.g., 'chaqueta' or 'coger') that carries vulgar or unintended meanings in specific regional dialects to protect brand reputation.

When & Why to Use This Skill

This Claude skill provides professional-grade Spanish localization and content adaptation across Mexico, Spain, and Latin American markets. It ensures cultural authenticity and brand safety by managing lexical variations, regional slang, and geographic narratives while maintaining the original brand voice and SEO optimization.

Use Cases

Market-Specific Content Adaptation: Automatically convert European Spanish marketing materials into Mexican Spanish, replacing terms like 'zapatillas' with 'tenis' and avoiding culturally sensitive pitfalls.
Geographic Narrative Integration: Enrich localized content with authentic regional landmarks and environmental context, such as referencing 'El Sope' for CDMX runners or 'Parque Simón Bolívar' for Bogotá audiences.
Cultural Tone & Etiquette Adjustment: Shift communication styles between the polite, indirect tone preferred in LATAM and the direct, assertive approach common in Spain.
Brand Safety & Risk Mitigation: Scan and replace high-risk vocabulary (e.g., 'chaqueta' or 'coger') that carries vulgar or unintended meanings in specific regional dialects to protect brand reputation.

name	content-localizer
description	Adapts AndesRC content for specific regional markets (Mexico, Spain, LATAM). Handles lexical adaptation, cultural references, and geographic narratives. CRITICAL for Mexican market due to term sensitivities.
author	AndesRC
version	"1.0"

name

content-localizer

description

Adapts AndesRC content for specific regional markets (Mexico, Spain, LATAM). Handles lexical adaptation, cultural references, and geographic narratives. CRITICAL for Mexican market due to term sensitivities.

author

AndesRC

version

"1.0"

Content Localizer

Purpose

Adapt content for specific regional markets while preserving brand voice and SEO optimization. This is CRITICAL for cultural authenticity and avoiding offensive errors.

Market Priority

México (Primary) - CDMX focus
Colombia - Bogotá focus
España - Madrid/Barcelona focus
Chile - Santiago focus
Argentina - Buenos Aires focus

Lexical Adaptation Tables

México vs España

Categoría	México ✅	España ❌ (Fase 1)	Notas
Calzado	Tenis	Zapatillas	"Zapatillas" evoca ballet/formal en MX
Sujeción	Agujetas	Cordones	Uso exclusivo MX
Ropa	Playera	Camiseta	Estándar para ropa deportiva
Abrigo	Sudadera/Chamarra	Chaqueta	⚠️ CRÍTICO: "Chaqueta" es vulgar en MX
Transporte	Carro/Camión	Coche/Autobús	Contexto de llegar a entrenamientos
Tecnología	Celular	Móvil	El dispositivo del coaching
Validación	¡Qué padre!/¡Está chido!	¡Qué guay!/¡Mola!	Tono conversacional

⚠️ CRITICAL WARNINGS

❌ NEVER use "chaqueta" in Mexican content (vulgar slang for masturbation)
❌ NEVER use "coger" casually in Mexican content (sexual connotation)
✅ Use "tomar" instead of "coger" for "to take"
✅ Use "chamarra" or "sudadera" for jacket/hoodie

Geographic Narratives

CDMX (Ciudad de México)

Landmarks to reference:

El Sope: Pistas de arcilla en la 2da Sección de Chapultepec
El Ocotal: Bosque para entrenamientos de fondo y altura
Reforma: Domingos de "Muévete en Bici" (corredores toman la avenida)
Parque de los Viveros: Popular para principiantes
Desierto de los Leones: Trail running

Climate & Altitude:

Altitud: 2,240m (affects breathing, requires adaptation)
Temporada de lluvias: Mayo-Octubre (afternoon storms)
Contaminación: Mention early morning runs to avoid smog

Safety considerations:

Recommend well-lit routes
Suggest running in groups
Best hours: 6-8am, 5-7pm (daylight + less traffic)

Bogotá

Landmarks:

Parque Simón Bolívar
Ciclovía dominical
Cerros Orientales (trail)

Altitude: 2,640m (even higher than CDMX)

Madrid/Barcelona (Phase 2)

Tone adjustment: More direct, less formal than LATAM Spanish.

Localization Workflow

Step 1: Lexical Scan

Replace terms using the adaptation table above.

Step 2: Geographic Anchoring

Add local references (parks, routes, events) where appropriate.

Step 3: Cultural Tone

LATAM: More polite, softer tone ("¿Te gustaría...?")
Spain: More direct ("Haz esto...")

Step 4: Units & Formats

Use metric system (km, not miles)
Date format: DD/MM/YYYY for Spain, varies in LATAM

Output

Produce a localized markdown file with all adaptations applied.

Localization Metadata

Add to frontmatter:

locale: es-MX  # or es-ES, es-CO, etc.
geoTarget: ["Mexico City", "CDMX"]